
It was the best of times, it was the worst of times. After this morning's news that Eva Mendes entered rehab, Calvin Klein Inc. announced that she will be the face of a new perfume expected to be released this fall. Details of the new fragrance are minimal at this point, but it will be the newest Calvin fragrance since he launched Man last fall. As for Eva, the Calvin collaboration follows her stint as a spokesperson for Revlon. Here's to hoping this campaign won't be nearly as creepy as some of Calvin's older advertisements.

















3.1 Phillip Lim
D.E.P.T
Mishumo
hmmm not very good timing...
1pretty sad
2Yes, poor timing but what can you do. Perhaps it was scheduled for today or even moved up some to show support for her?
Anywho.....I watched those old ads for Obession. I agree...totally creepy!!! Just very...weird.
3Obsession* >.>
4Really rehab-I thought she was on a health kick and she talked about how healthy she's become.
5Hmmm yeah I remember hearing that too bellaressa...
6didnt expect her to be in rehab...but good for her to check herself in
7I wish her the best...I think she's so beautiful.
8Another one bites the dust!
9I wish Eva the best. This whole is quite shocking. I love her and send my prayers to her. I hope Calvin Klein gives her a chance.
10I love Eva and I love CK, so this is great news, but not the best timing. I was really surprised when I heard she was going to rehab, I guess because she's pretty discreet. I wish her the best!
11Che bellisima, Eva!
12Oh dear... hope things go well for her. And also that the new CK perfume smells better than Euphoria.
13So sad...
14What is it about Rehab lately? Stop doing drugs people, you'd be even more beautiful if you didn't.
15hair looks like crap.
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