It was the best of times, it was the worst of times. After this morning's news that Eva Mendes entered rehab [1], Calvin Klein Inc. announced [2] that she will be the face of a new perfume expected to be released this fall. Details of the new fragrance are minimal at this point, but it will be the newest Calvin fragrance since he launched Man [3] last fall. As for Eva, the Calvin collaboration follows her stint as a spokesperson for Revlon. Here's to hoping this campaign won't be nearly as creepy [4] as some of Calvin's older advertisements.

Source [5]