Whoa. I've just learned that Kathy Hilton — yes, Paris and Nicky's mom [1] — has launched a fragrance called My Secret [2]. Ahh, and apparently the buzz before the launch, as well as the big event, have also been kept secret. The fragrance was inspired by Kathy's world travels and is made from a blend of freesia, peony, rose, jasmine, mandarin, apricot leaf, vanilla musk, sandalwood, and amber.

All I have to say is, puh-lease! Any serious nose would have carefully planned out a press event or at least would have wanted a proper celebration marking her first entrepreneurial endeavor. Seems to me like Kathy's riding the tails of Paris who just recently talked about her five fragrances [3] on David Letterman [4] this past Friday.

My Secret is available as an eau de toilette ($52 to $68), a body lotion ($32), and a body gel ($28). The 3.4-oz heart-shaped tinted lavender bottle is currently being sold with Kathy's signature on the front for a limited time, and the body lotion and gels come in a pale pink tube with a gold monogram that resembles an aristocratic family crest.

I haven't tried it yet, but rushing out for a whiff is about as low on my list as getting a root canal. Are any of you even remotely curious about smelling My Secret?