We can now officially add Shakira to the constantly growing list of celebrities jumping into the beauty arena. WWD reports that she has accepted a deal with Barcelona-based Puig Beauty & Fashion Group to design a line of beauty, fragrance, and personal care products. Shakira said that she is excited to use her creativity in a different medium, and hopes that her line will help "personal care and beauty... be effortless and accessible for everyone."
I like Shakira a lot (how can you not love an international superstar who audits a Western Civ class at UCLA?) but I'm not sure how this endeavor will work out. I'm a little on the fence with the recent proliferation of celebrity and fashion designer-inspired beauty products. What do you think of Shakira's latest collaboration?

















CAFe'NOIR
L'Wren Scott
Shudoo
Love Shakira!!!
1Meh...
2I love Shakira, but I'm with you about being on the fence on celeb- or designer-licensed beauty products. Then again, I'm real slow to try new products anyway.
3I'm really sick of celebrities lending their name to anything from tampons to jewelry. There are enough great (and not so great) makeup lines out there. If you're going to reinvent to wheel, at least do it because you have a superior product and not just a recognizable face.
4I'd check it out, I love her!
5Oh, I love Shakira!
Para obtener un sí...
6I LOVE Shakira, I'm not sure how the whole cosmetics thing is going to go. I am always on the fence when it comes to celebs doing cosmetics/fragrance lines. Sometimes the lines are great, and then sometimes its overkill.
7I LOVE Shakira, I'm not sure how the whole cosmetics thing is going to go. I am always on the fence when it comes to celebs doing cosmetics/fragrance lines. Sometimes the lines are great, and then sometimes its overkill.
8I have a friend who works at Puig and she told me about this, I don't reall know what to say. She is one pretty lady, but I'm a little sick of all those celebrity lines.
9I'm not a big fan of celebrity beauty stuff either, but we should wait and see how Shakira fares with this one....
10I really love Shakira, but I've never bought anything that was commercialized under a celebrity's name (and probably never will).
11Um...what celeb is lending her name to tampons?
12love her and who cares if celebs do this & that with their money....it's a business to them.
would I buy it? no se....I guess I have to wait and see. I think I would, just out of curiousity.
I LOVE HER though, she's an example to all other musical artists.
13Sarasonne-I was exaggerating, although I'm sure it will happen! I highly doubt celebrities actually use one tenth of the products they endorse.
14It's Amy Winehouse. She's endorsing a brand of tampons. Not sure which ones.
15I wanna tof*ck u
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