Usually when we see Catherine Zeta-Jones in her Elizabeth Arden ad campaigns, she's looking glamorous and classic. Not so with this new promotional photo for the brand's Color Intrigue Effects Lipstick ($19.50). Catherine looks hypermodern, runway ready, and a little bit like Victoria Beckham (to me, anyway).
So aside from this out-of-the-ordinary photo, what's different about the lipstick? Break out your old chemistry notes: It contains three esters, which provide shine and emollient properties. It also contains vitamins A, C, E, and aloe, so it won't dry out your lips. The 18 shades are all shiny, but they have different effects: creams, shimmers, and pearls.
The shades are launching online first (right now there are a few available) and hit counters in May. FYI: Catherine's favorite color is Cranberry Cream, and when I post a followup review of the lipsticks, I'll let you know which one I like best, too.

















Milano
Havaianas
Gianvito Rossi
Wow. She looks so different here. I thought she was VB too!
1
I thought it was Posh!
2me too, i totally thought it was Posh. they are probably aiming for a younger crowd...not just the grannies
3I think Elizabeth Arden is definitely trying to sell this lipstick to a younger crowd with this ad. I do like it though.
4i didn't recognize czj! she's normally so glamorous and classic looking...this just looks weird and a little too airbrushed. i wonder how the lipstick itself is.
5I'm not a fan of this ad. The reason I love CZJ is her classic looks and beauty. This seems like, techo-y or something.
6I really thought it was Posh! Wow, Catherine is a beautiful woman, but these pics are really bad!
7Since when does CZJ look like THIS!? I NEVER would have recognized her in a million years.
8If they wanted Posh why didn't they just hire her? I'm surprized CZJ allowed this at all. No one is going to see these ads and think it's her.
9That doesn't look anything like CZJ ... i think I prefer her normal look to this
10OMG how VB does she look! It's the serious looking pout that does it!
11Holy photo shop...
12CZJ is beautiful and these photos of her are atrocious. She doesn't even look like herself.
13It is hilarious =) CZJ has a totally different bone structure than VB... I'd like to see this picture in between a picture of CZJ and VB so we could really see how deceiving advertorials work!
14wow someone went overboard with the photoshop....
15i thought it was victoria 2!!!
16Don't like CZJ in this advert at all, they could've just hired a normal model and saved some money! She looks like a 18 year old girl, not a 30+mother.
17i think on the right it def looks like VB. and yes ou are right- they coulda saved a lot of money with a normal model- you can't even tell its CZJ!
18I was sure it was VB too! Why did they do such extreme eye makeup for a lipstick add? The last thing I look at in those pics is her lips...
19*ad lol!
20Hmmm... different look for Catherine?!
21I've always thought they look alike.
22Yeah, that looks NOTHING like Catherine!!
But the lipsticks sound really nice.
23The lipstick isn't intriguing then the add. Hahah!
24The picture on the right looks like Posh. I'm not feeling the lipstick either.
25She does look like VB! How weird...
26She has clearly been Photoshopped to within an inch of her life.
27hahah i totally agree with you Fab. I thought this was Victoria Beckham upon first glance. Wow. Can you say airbrushed?? Which is sad, cuz I think Catherine happens to be simply stunning-naturally.
28she's so not recognizable here! totally thought it was VB
29She looks like a blond white girl here. The eye makeup is neat but the lighting, angle, and hair texture/color make her look 17 and white.
30Wow! Smoking hot!
31I would not have guessed it was her in a million years! I didn't even believe it, when I read it was her. Amazing what lighter hair, makeup and photoshop can do to a person's face.
32funny how everyone's talking about the VB look alike as opposed to the lipstick...haha
33Wow as soon as i saw it i thought it was Victoria..definitely doesn't look like Catherine..
34photoshop? surgery? probably a combo with the emphasis on photoshop.
35Count me in. I thought she was VB too! WOW.
36oh and i dont like the eye make up!
37i hate to point out the nitty gritty, but her hands (especially in the pic on the right with the pink lip color) look really stubby
not very attractive
38She looks so much better without all the make up and probably without all the photo shop!
39Woah she looks so different! and a bit like posh...
40whoa! creepy..
41That eye makeup looks ridiculous... and CZJ really does look like Posh. It's not a good thing.
But the lipsticks seem pretty nice...
42Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.