Usually when we see Catherine Zeta-Jones in her Elizabeth Arden ad campaigns, she's looking glamorous [1] and classic [2]. Not so with this new promotional photo for the brand's Color Intrigue Effects Lipstick ($19.50). Catherine looks hypermodern, runway ready, and a little bit like Victoria Beckham (to me, anyway).

So aside from this out-of-the-ordinary photo, what's different about the lipstick? Break out your old chemistry notes: It contains three esters, which provide shine and emollient [3] properties. It also contains vitamins A, C, E, and aloe, so it won't dry out your lips. The 18 shades are all shiny, but they have different effects: creams, shimmers, and pearls.

The shades are launching online first (right now there are a few [4] available) and hit counters in May. FYI: Catherine's favorite color is Cranberry Cream, and when I post a followup review of the lipsticks, I'll let you know which one I like best, too.