Yesterday Avon Products Inc. signed Oscar winner Jennifer Hudson to be the latest spokesperson for their Imari brand and the new scent, Imari Seduction. The fragrance will go on sale in August.
Hudson says, "This is an honor for me and very flattering."
She is the latest in a string of celebrities to attach their names to fragrances. Market research firm NPD Group believes that celebrity fragrances made up almost a quarter of the top 100 women's fragrance brands last year - which is up from 10% in 2003.
This collaboration is really very exciting for this rising singer and starlet. Avon is the world's largest direct seller of cosmetics, and Imari has been its best selling fragrance since its launch 20 years ago. Wow, congrats again Jen!
To read what Avon Executive Vice President Liz Smith had to say about Jennifer Hudson and Avon's partnership, read more
"We believe that our Avon representatives and their customers will be truly inspired by Jennifer's dream-come-true success story."
Penhaligon
Roksanda Ilincic
Masini Gioielli
I. LOVE. HER!
1Noooooooooooooooo not Avon! Blech. I adore her.
2I love me some Jennifer!
3Oh my goodness, I love Jennifer. But ewww, why Avon?
***"And yet, let them scorn me as they will, strong traits of their nature have intertwined themselves with mine."- Nathaniel Hawthorne
4Avon? Really? An Academy Award Winner?
Her PR person needs to be fired immediately! X(
5Don't bash Avon !!!!! Have you not looked at whose in their books as of late? Can someone say Salma Hayek ??????
6i love her!! I'm so happy that she's doing so well!!
7Not a fan of this scent.
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