Calvin Klein's latest spokesperson, Eva Mendes, is rolling out the ad campaigns. First it was her kicky fashion pose [1], and now we're getting a look at her ad for Calvin's forthcoming perfume, Secret Obsession. WWD reports [2] that the television spot, which has already been turned down by TV networks for being too sexy, features Eva having a "private moment" with "illicit thoughts." Cue the Divinyls [3].

Although Secret Obsession's bottle gives a nod to the original '80s Obsession, it's a different juice inside. The notes include plum, jasmine, tuberose, woods, amber, vanilla, and sandalwood; it sounds a little more floral and less spicy than the original. To see what Eva has to say about the fragrance, .

Eva, who's estimated to earn up to $5 million for her endorsement, told WWD:

"To me, Calvin Klein has always represented sexiness and a freedom to express yourself," said Mendes. "That was especially important for me, because I felt very awkward during my teen years. When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it's okay to be different. I remember when the Obsession ads with Kate Moss came out — I thought she was so gorgeous. Kate wasn't a conventional beauty, her teeth weren't perfect and she wasn't blonde; my friends and I could relate to that. If I could provide that encouragement for someone with the Secret Obsession campaign, that would be amazing."

Ahem, that's a pretty amazing paycheck, too. I'm looking forward to smelling this new fragrance. Truthfully, the name is a little weird. I hear "Secret Obsession" and worry that the world will discover the extent of my embarrassing crush on economist Paul Krugman. But who knows? Come September, that might change.

Source [4]