Well, that didn't last long. Keira Knightley, who last year replaced Kate Moss [1] as the face of Coco Mademoiselle perfume, is being replaced herself! Chanel's new pick is 18-year-old Emma Watson, best known for her role as Hermione Granger in the Harry Potter movies [2]. The Telegraph reports [3] that Emma will earn a hefty £3 million (almost six million dollars) for her two-year contract.

I love Emma, but this news is a little bit surprising. While Coco Mademoiselle is among Chanel's "younger" fragrances, I don't think I would have worn it as a teenager. It's fresh and beautiful, but it has a sophisticated edge that works best on someone a few more years out of girlhood. Emma will probably work some of her magic for the brand, but do you think it's a good fit?

Update: My friends at Off The Rack [4] report that the whole thing is untrue.

Source [5]