Remember Tom Ford's raunchy cologne ads? (They're borderline NSFW.) This new ad seems downright wholesome in comparison. The immensely talented Erykah Badu is the face of his forthcoming fragrance, White Patchouli.
I think she looks strong, confident, sensuous — in a word, gorgeous. Can't wait to see more pictures, especially since this campaign already seems to revere, not objectify, women in general. What do you think?

















Et Vous
Charles Tyrwhitt
Tomas Maier
Erykah Badu rocks!
1It's cool and she looks very sexy, but the nails creep me out a bit.
2Erykah is a beautiful woman! Yay for au natural ladies!!!
3She looks amazing, loving the campaign!
4I love it....Erykah Badu is an interesting and pleasing choice since even though she is a musician is so far removed from Fashion! She looks spectacular in this ad too!
5I LOVE Erykah Badu! She's awesome and so real!!
6Love her!
7The finger nails are a little much, but I like the ad otherwise.
8Perfect, but I must agree with the nails comments.
9Looove it!
10I love Erykah...she looks amazing in the ad...
I HATE patchouli tho...ewww
11Patchouli is one of my most hated scents...makes me want to vomit.
12I have a lot of hippie friends, so I'm real familiar with the scent and like it.
13I love Erykah Badu! She is gorgeous, natural, and awesome!
14she rocks...
15i love her satin
skin, she looks great
here...
Gorgeous photo howeverthe perfume scent is not for me.
16love it!
17shes is a natural beauty and amazingly talented
Nice ad but it begs the question of who on earth would want to smell like Patchouli for $60 a bottle?
18I like it. Though, it kinda reminds me of ANTM. Sorta
19Oh tom Ford...
20im surprised shes not naked
I don't like patchouli either, but I love the photo -- gorgeous!
21wow, she's gorgeous! I love this ad...
22beautiful and stylish
23I love the ad. She looks very good here and I love what it's saying.
24Love that picture! This is a great match.
25yeah her nails look like claws....
26Post New Comment
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