Brand-new from Fresh is a summertime eau de parfum called Strawberry Flowers ($38). It launched this past week in the UK [1] and will be exclusive at Sephora come September.

This fruity, floral and sparkling scent is sure to please your sense of smell [2]. It was created by Lev Glazman (co-founder of Fresh), and was inspired by the memories of a perfect Spring morning. It has a true citrus spirit and is made from mandarin, strawberries, freesia, osmanthus, orris, yuzu, white peach, musk, woods and orange blossom.

I tried it for the first time last night and fell instantly in love with the fresh, lush aroma. It is significantly sweeter than Cannabis Rose [3], but not quite as sugary as Sugar Lemon [4]. Ahh finally, the perfect, happy medium that you can add to your mix of favorite strawberry beauty products [5].