On Monday afternoon, Gwen Stefani detached herself from Kingston for a short time to unveil her very first fragrance called L (the L stands for love). She and Coty Prestige collaborated to create this scent, and together, they had a launch party at the Soho House in NYC where two Olympian swimmers performed water ballet.
The perfume is made from water hyacinth, white freesia, pear leaves, violet leaves, jasmine petals, rose, lily of the valley, sweet pea, orange blossom, frangipani blossom, peach skin, heliotrope flower and musk.
It will be available at Nordstrom in July and in other retail doors in September in two sizes: 1.7 oz for $55 and 3.4 oz for $70. There will also be a body lotion for $32, a shower gel for $30, and a solid perfume for $42.
The focal point of the bottle is a large gold cap of interlocking Ls, which pulls off to reveal an aqua interior. The underbelly of the cap has Rastafarian colors, red, yellow and green and the perfume has an aqua actuator.
The packaging of the box is a cheetah print cartoon with a black stripe and a stylized L. The inside of the box contains the tag line from the fragrance: "I want you all over me." This is a lyric from her song, "Crash."
It is said that she is working on five fragrances, but L will be the classic scent.
To read about L and what Gwen has to say about her fragrance, read more
Both print and TV ads are in the works and they will both star Gwen. Apparently the TV shoot was quite chilly, which took place in a cold swimming pool from 9:00am to 7:00pm and made the taping a bit difficult. The print ads were shot in Ibiza and will begin running in magazines in September.
According to Gwen,
"It's sort of amazing to go from selling fragrances (that's what she did before she became a musician) to having one of my own. I certainly never expected it when I was selling Borghese and Ultima II at the Broadway!
I wanted this fragrance to be light, fresh and clean. I want people to say, 'I want to smell like that.' I'm kind of embarrassed by how much I enjoyed creating this fragrance. It's another way to say who I am. I love this one so much I'm not sure what I'm going to come up with for the next one."
Ann Sofie Back
La Redoute
Giuseppe Zanotti
I can't WAIT to check this out!! If only we had a Nordys here.
1Have you smelled it, Bella?
2Yeah, these descriptions are nice, but what does it really smell like to you?
3
you dont have a nord's jen? shocking! i would die. i cant wait to try
this.
4TEAM FLUTTER!!!!!
so i am guessing the next scents will be A - ANGEL, M - MUSIC, B - BABY? but i wonder what the fifth one will be
the notes in L - LOVE sound like everything and the kitchen sink but i am keeping my mind (or nose) open to it because gwen does so well with her other endeavors.
5It sounds interesting. Im loving the idea of all the detail on the bottle. It sounds a little to floral for me. I wouldnt mind a little spicier smell like a sandalwood. But if I come across it Ill give it a try
6audreystar, you stole my snark. I was totally going to make the same comment.
7I CANNOT wait for this to come out! I love perfume...and I love Gwen! I think it's so cute that the tagline is from one of her songs. The bottle and box details sound awesome!
8There is already perfume called L - by Lolita Lempicka. It was released not so long ago - couldn't Gwen think of some other name...
9yeah i mean i love gwen and all don't get me wrong but i wish she would not incorporate the l.a.m.b. logo in everything. first clothing line, then album and now (i think) the perfumes. i am kind of shocked it wasn't one of kingstons middle names.
sorry jen and flutter, you know i love her really, just had to vent.
10Hmm sounds interesting, especially the "cheetah packaging". Are there any pics?
11I hope that it smells nice instead of sweet. I wear types that are clean and fresh.
12I wanna see how it smells, and how it looks!... I hope that it wont smell sweet too..
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