This is the exact color I use! Can't rave about it enough. The conditioner that comes with this is amazing. It makes my hair feel softer than it ever does EVER! Emalove is right though, can only find it at Rite Aid! Cheap though, i think it's $6.99. And I also agree with her about the smell, there is nothing about it that smells like dye or any other type of fume. This particular shade turns my naturally golden brown hair into a dark purplish red brown. Always receive multiple comments after I use it! I have pics to prove it if anyone needs it

I love this hair dye. I'm not really into coloring my hair, I'm scared of the damage, so I prefer non-permanent dyes like this one. It washes out in about 28 shampoos (or so it says on the box), but I find that it lasts a little longer than that. I use this product in Sunset Golden Copper, which gives my light brown hair a golden, reddish hue. I love it. It's very subtle and natural-looking, and my hair never feels the least bit dry.

One of the best things about this hair dye is the smell--it's actually kind of pleasant. And not strong. The formula is a tad drippy, but it's pretty easy to manage. And all you have to do to get it ready to use is click two bottles into place and shake. So easy.

This product is REALLY difficult to find in stores; I know Rite-Aid carries it, but other than that, I'm not sure. It's available online though, which is great if you get addicted to it, like I did!