There's something about this vintage ad for Revlon Jontue that makes me want it. I'm thinking it's because the commercial involves mist and horses and reminds me of The Princess Bride. Launched in 1975 with the tag line "Sensual... but not too far from innocence" (oh, that age old dilemma of womanhood), Jontue includes old-school notes like bergamont, tuberose, gardenia and sage.
Even into the '90s, most perfume ads were still ethereal and vaguely equestrian, like the black and white commercials for Ralph Lauren Romance and Calvin Klein Eternity (which also included horses). Recent fragrance ads are more about sex, diamonds, and celebrity. Do you sometimes yearn for fragrance's ladylike past?
To see the commercial for Revlon Jontue, read more.
Jontue was one of my jr/high drugstore faves...I liked the mystery of those commercials! I also remember a very dramatic Prince Matchabelli commercial where two hands touched opposides sides of a train window, as the train slowly pulled away into mistiness! The drama of old school!
Speaking of commercials, do you remember the 70s Shelley Hack "Charlie" commercial sung by Bobby Short, which was recently remembered by Paulie Walnuts on "The Sopranos?" fabulous!
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