I have always liked Burt's Bees products, but now I have an even better reason to admire the brand. According to Women's Wear Daily, Burt's CMO Michael Indursky wants to lead an effort to regulate the so-called natural-beauty industry.
While shoppers are increasingly drawn to natural and organic beauty products, there is very little regulation of the category. In fact, Indursky's first step will be coming up with an official definition of what "natural" means. According to WWD:
"A natural product should not have parabens, any synthetic preservatives, sulfates, animal products or anything with suspected potential human health risk," Indursky said.
He said he was looking to apply the definition to items that contain 95 percent natural ingredients.
Ideally, if products didn't meet that qualification, says Indursky, they would not be allowed to use the word "natural" in their names. Products that did meet the requirements would get a special insignia.
I, for one, think this is a great idea. It's unbelievable to me how many products marketed as "natural" or "organic" are packed with chemicals. After all, just because a lotion contains herbal extracts does not make it natural. It sounds like a massive undertaking, but I'm glad that Burt's Indursky is taking it on.
Matches Fashion
Barbara Bui
Nails Inc
great idea- foods have strict regulations over 'natural' or 'organic' why shouldn't makeup/beauty products as well. We aren't ingesting necessarily, but our skin can absorb crap just like our stomachs can.
1Love Burt's bees products~
interesting!
2I love Burt's Bees. Good for them!
3All of these products are absolutely GREAT! I can't go anywhere without my Burts!
4Agree with Sofi - anything coming in contact withour bodies - even if its not internally - should be subject to the same type of organic/natural standards, otherwise anything could be labeled as such and contain some decidedly 'unnatural' ingredients!
5Im addicted to burts bees. I've loved every product I've bought and I'm so glad to hear they want to keep things organic! Way to set an example Burt.
6Hope they can do it so much of what they sell at health food stores isn't all the natural like they say it is when it comes to beauty products.
7I'm glad to hear that Burt's Bees is trying to do this. After hearing my friends blab on and on about their products, I finally went and bought some of their products. I've really liked their Radiance Night Cream. I have relatively oily skin but it seems to balance it well, which is more than I can say for the Estee Lauder, Elizabeth Arden and other more expensive (and non-natural!) brands I've always used in the past. The only downside is that the fragrance is a little strong and will probably take some getting used to, but it's a minor price to pay in light of the results I've been getting!
8love burts! awesome!
9Burts bees is lovely, especially the beeswax lip balm, cant live without it
10Good for them. I just bought the tinted lip balm in Champagne and it's a little too "sparkly, Go-Goish" looking on my lips. But I love their products.
11Great idea. I love Burt's Bees. I'm addicted to the lip balm.
12i love burt's bees woot!
13i love burts bees..I want to try the shampoo and conditioner next!
14i absolutely love burts bees. that line is awesome.
15I especially love BB Carrot Seed Oil Complexion Mist.
16Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.