Beloved crunchy beauty brand Dr. Bronner's has gotten the green light to proceed with its lawsuit against other brands that claim to be organic, including Stella McCartney CARE, Jason Natural, Avalon Organics and Nature's Gate Organics. I have to admit, when the news first broke about this I wondered what E.H. Bronner, who would have been 100 this year, would have thought. Beauty nerd that I am, I'm well aware of the founder's complicated past (his parents were killed in the Holocaust, he escaped from a mental institution, and he read a lot of Kipling). But, Bronner was very concerned about morality and it will be interesting to see how his company's claim about "organic noise" in the natural product market will continue to unfold. This Summer the company settled with former defendant Juice Beauty who agreed to reformulate problem products and be petrochemical-free by February 2010.
To read the full press release from the Organic Consumers Association, click here.
Tod's
Current&Elliot
Temperley London
I love my Avalon Organics!
1Should we be surprised that the industry standards Big Beauty set for themselves aren't very high?
2I love their 10-in-1 minty soap =]
3So Dr Bronner is filing a lawsuit against other companies that are claiming to be organic?
4Sounds that way. As long as their own products hold up to the claim, I don't see a problem with them trying to enforce better labeling standards.
5Yeah, I agree, Verily...I've bought products from all of those brands and was under the impression that they were truly organic. Now I'm wondering...
6I really love the dr. Bronner soaps... they're so gentle, but they get you CLEAN!
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