Don't call it a comeback: Fresh on the heels of the launch of Britney Spears' Believe fragrance comes word of yet another—Hidden Fantasy, which will be in stores in January. According to the perfumer, Rodrigo Flores-Roux, “The original inspiration for this fragrance comes from Britney’s love for white florals, vanilla, and luscious desserts. Drawing from a cherished memory of my own, I built this fragrance with a heart of sensual jasmine and sweet Napolitano cake.”
Indeed, Hidden Fantasy ($55 for 3.3 oz) is a very saccharine scent, with discernible notes of Mexican vanilla bean, orange and clove. If you like the singer's other fragrances, you'll probably appreciate that it smells a little more grown-up than her previous scents. Which is not to say it's sophisticated by any means, but a true Britney fan will not be disappointed.

















Heals
Milly
Virginie Monroe
That photo kind of doesn't look like her.
1I don't like her scents - too sweet and they don't last long.
2I dunno how I feel about a perfume smelling like cake. I mean, don't get me wrong, cake is awesome, but perfume that smells like it is just kind of weird. If you wanna smell like cake...bake?
3This is not real Britney,no
4Well, I'm intrigued. As soon as I saw the title, my co-worker and I were talking about how her fragrances are too sicky sweet and high school...then you said it was more grown up! I'd like to give it a sniff.
5My sister likes her "Believe" fragrance, so maybe she'll like this too.
6She sells a lot of perfume so somebody likes it out there.
7And Britney Spears Hidden Fantasy would be what? a Gigantic world made of Cheetos and Malboro Reds and Frappacinos? Maybe a world wear everyone wears extensions, and Justin Timberlake still loves her.....
8At first i didn't realize it was her!!
9As long as it doesn't smell like Cheetos, I'm sure it's fine. I'm not a perfume person myself, though, so it's not for me.
10Hello Photoshop
11i wear her original Fantasy all the time
12i wonder how many times they retouched that pic!
13Her perfumes are nothing special...they smell okay, but a lot like many other fragrances out there today.
14i sure hope so, my original scent is "armani mania for women" but whenever i'm having a crappy day i ALWAYS use britney. i have every perfume of hers. love her
15I like her perfume "Curious", the only celeb fragrance I own (though I do borrow With Love by Hilary Duff sometimes.) There is just something about the note combination in Curious that I really enjoy. I would sample Hidden Fantasy, though I doubt I will buy it (I am craving Miss Dior Cherie, Love by Gwen Stefani and The Beat by Burberry.)
16I'll give this one a whiff. Hopefully it's nothing like her past attempts. They're all too sickly sweet smelling.
17love the ad
18to be honest,i can't remember what her other scents smell like so i might have to check them out - but if this one is relatively sweet and all that - i can appreciate it, but i don't know if i would get it for myself. i think that it's nice that britney is still working on expanding her empire though.
19I've used some of her perfumes before, I liked the first one she came out with (what was it called..Curiosity?) and then I liked Fantasy. But other than that I wasn't too impressed with the other ones.
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