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Coming Soon: MAC Partners to Launch Hello Kitty Makeup Line

Nov 21 2008 - 11:59am

All you secret (or not-so-secret) Sanrio fans out there, you can soon say "hi" to a new Hello Kitty cosmetics line from MAC. Debuting on Feb. 10, there will be lipsticks, lip conditioners, and lipglasses — which is a bit odd, since Hello Kitty herself has no mouth to model them — in addition to glittery liners, shimmery shadows, and a whole lot of pink.

"To me, MAC Hello Kitty embodies the ultimate beauty icon," Jennifer Balbier, senior vice president of product development for MAC Worldwide, told WWD [1]. "She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers."

Product prices range from $11 (nail polish) to $38 (eyeshadow quad) for the main Hello Kitty Colour Collection to something called "Sheer Mystery Powder" ($90) in a crystallized, silver compact as part of the high-end Hello Kitty Kouture line. Mystery indeed. Since the products will be offered for a limited time only (eight weeks max), if this sounds like something you wanna get in on, the waiting list will go live on Jan. 7 [2]. Meow!

Source [3]


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