Don't know about you, but when I think about what I'd like to smell like, greasy mass-produced hamburgers are at the top of my list. (Or not.) In an attempt to show how hip and ironic fast food can be, Burger King has created Flame by BK ($3.99), a body spray scented with the aroma of grilled beef.
Putting aside the question of why anyone would want to smell like low-grade meat sizzle, it's not that far-fetched of an idea. Back in 2001, Eric Schlosser described a visit to a chemical company that develops flavors for food and scents for fragrances:
After he opened each bottle, I dipped a fragrance-testing filter into it — a long white strip of paper designed to absorb aroma chemicals without producing off notes. Before placing each strip of paper in front of my nose, I closed my eyes. Then I inhaled deeply, and one food after another was conjured from the glass bottles. ... After closing my eyes, I suddenly smelled a grilled hamburger. The aroma was uncanny, almost miraculous — as if someone in the room were flipping burgers on a hot grill. But when I opened my eyes, I saw just a narrow strip of white paper and a flavorist with a grin.
Flame by BK was probably designed to amuse the hipster burger brigade rather than to start a meat-scent olfactory trend. As a longtime vegetarian who finds Burger King's latest ad campaign exceedingly gross, I'm clearly not the target audience. But for my omnivorous friends out there, what's your take? Funny joke, lame marketing gimmick, or a scent you'd want to wear?
Topshop
Chloﾎ
Armani Jeans
I heard about this on the news this morning and I agree with what the news caster said, you want to smell this stand next to a BBQ.
Ewwwwwwwwwwwwww.
1That sounds really disgusting
2Weird.
3That's sick! Why would a woman want to smell like beef? Ew.
4Straight up gross...and doesn't even make any sense...experts in attraction tend to think scents do play a role in attraction but beef is not on the list for the male or female side.... ladies try licorice.
5Think of all the militant vegans you could annoy
...as if my allergy to soy wasn't enough.
6You cannot be serious. That's just gross.
7If I want to smell like BK, I can just hang out near the kitchen in the restaurant and the scent will be all over me. Smelling like meat is something I never really cared for in fragrances. My 3.99 can be better spent somewhere else.
8That's just gross and dumb and I hate that ad too.
9haha...this reminds me of my ex...he worked at in-n-out and always reaked of it even after he showered. I dont know why anyone would want to smell like this intentionally.
10hilarious!!
great gag gift for my meat loving friends
11eowwww ...
12love the bottle though ... awesome to fool someone
What a fantastic April fool's joke for your friends!!! Give them out and tell them you picked up a sample of a new perfume for them and then watch them react. Priceless!!!!
13Says my male roommate:
"Oh my God, meat! MEAT! I love the smell of meat. I think this would be a great fragrance for a woman; I'd be drawn in automatically if I smelled this on a woman. Or maybe I'm a closet cannibal. Either way, this is awesome."
14I work @ an IN-N-OUT Burger in CA and I smell like this every night when I get home from work,
15and so does my roommate.
Let me tell you - NOT attractive!
BK One!
Jokes aside, I was at Christopher Brosius/CB I Hate Perfume in NYC (he used to do the
Demeter perfumes), and I caught a whiff of one of his scents — Roast Beef Sandwich! It did indeed smell exactly like that. Bizarro.
16I definitely wouldnt buy a beef flavored scent!! I don't eat meat and wouldnt want to smell like it for that matter. The whole concept is kind of strange to me.
17That's weird.
18If this isn't some gag "gift" idea, it might sell to women/girls who want to have the latest "trend" item. I mean, let's face it, there are idiots out there... and yes, some are women.
Here's hoping there's a warning on the label - "May cause dogs tho go nuts & chase you when wearing this outside!"
19lame marketing gimmick
No thanks.
20If you really want to find out what Burger King Flame smells like, check out my YouTube perfume review channel, KatiePuckrikSmells. Here's the link:
21http://www.youtube.com/watch?v=lMXglHpoUJI
I think the Burger King campaign is interesting because it demonstrates the power of perfume in our culture!
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