BellaSugar

More Bang For Your Buck, e.l.f. Is Cruelty-Free, Too

Jan 6 2009 - 1:00pm

I know eyeliner belongs on my face and not on bunnies or kitties, but it's not always easy to decipher which beauty products aren't tested on animals [1]. Love PETA or hate it, you've got to hand it to the group for its annual Proggy Awards [2], which highlights animal-friendly people and companies. This year's winner of the cosmetic category is New York-based e.l.f.

Short for "eyes, lips, face," it not only stands out in my mind for their animal-friendly achievements, but also because most products cost just $1 . . . and no, I didn't forget any zeros. Sold at major retailers like Kmart and Wal-Mart, you can check out its selection of brushes, makeup, and more online [3]. The brushes get rave reviews [4] from readers, and since they're animal-friendly, I feel OK using them on my face, too.


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