A few weeks ago, I told you about a new women's fragrance called Davidoff Cool Water Wave, which features beach-sports babe Gabrielle Reece in its ads. Now, perfume maker Coty Inc. has found an equally hot dude as the new face of its men's fragrance.
According to Women's Wear Daily, "Lost" star Josh Holloway will star in ads for Davidoff Cool Water worldwide — except in North America, where Reece's husband, surfer Laird Hamilton, is the brand's main model. Holloway's campaign, including print ads and TV spots, will begin rolling out this summer.
Holloway, who plays the character of Sawyer, lives in Hawaii, where "Lost" is filmed and where the Cool Water campaign was shot.
The actor told WWD he recently starting wearing Cool Water again after not using it for several years:
“My wife’s got a crush on me again,” he said, smiling. Holloway added he’d be open to working on his own line of products, if the opportunity arose.
“But it would probably not be as elegant as Cool Water,” he joked. “It’d be more like Man Juice.”
I could make an inappropriate comment here, but I won't. Instead, I'll just say that whatever fragrance Holloway is selling, I'll enjoy looking at the ads.
Comme des Garcons
Piquadro
Faith
the add looks really great, and Cool Water for women I actually like a lot, I always use it during summer
1love him! yummy!
2love him! so cute!
3He's so hot, but I hate the facial hair!
4MissBardot, the facial hair looks nice when he's a castaway, but I'd like to see him cleanshaven more often off the show. Because he's HOT.
Man Juice? I'd buy it for MY guy.
5Yeah I've read that he has to have the facial hair for the show so that makes sense.
6hes so sexy, i reali like his accent
7
8:swoon: I'm usually so NOT into these rugged bad-boys, but I heart Sawyer and I think Josh is ridiculously sexy. I think this ad is pretty cheesy, though. But he still looks HAWT.
9I don't watch lost but this guy looks a little wonk-eyed and dumb. He has that early Keeanu "Woah" thing goin' on. I thought this article was going to be about making fun of the ad when I saw it, it looks like a joke or something - I mean, "Cool Water"?! It's too cheesy! Give me a break!
10uhm, ew. he looks like he got all sweaty in a fight. his lips look like they were bleeding.
11I don't watch Lost, so maybe he's hot on that show, but I don't find him at all attractive. He looks like dirty Fabio.
12I dont this is a very flattering pic.
13Nice!
14Jack, no Sawyer, no Jack, no Sawyer....I wish I was Kate
15It's not a great picture, but... his eyes do match the bottle! and the water! yeah, he's dumb, but I wouldn't turn that down.... for a couple dates.
16this seems like a good fit, cool water and he always seems like he just got out from under the ocean
17I dont like this ad. He is an attractive guy, but they didnt seem to play into that as much as they could.
18Definitely a nice choice of using him in this ad. He is very attractive & sells it!
19Ohhhh Joshieeee!
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