Next month, Urban Decay is launching Pocket Rocket lip gloss, which aims to be a super-sexy way to show off your lips. The packaging is reminiscent of those kitschy ball-point pens from the '60s — you'd tip them, and a lady's clothes would magically disappear. This time, though, it's men who are being objectified, as eight dudes' outfits seem to slide off when the lip gloss is moved around. What's more, the tube is coated with pheromones. Ostensibly, this will help you attract a mate. What do you think of this launch — fun and flirty or dumb and dirty?

















Rebecca
Aftershock
NARS
Lame.
1pocket rocket?
Its fun but I dont tink my husband would be very fond of that!
Also my daughter loves going into my purse to wear lipgloss...I wouldn't want to see that!
2It's fine for a chuckle, but I would not want to put that gloss on in front of my boss! Or my parents. And I have to agree with momma tikita... if I had kids I wouldn't want them rummaging through my purse and see it either!
3I like the actual gloss and the pocket-friendliness - I'm not hugely keen on naked men with my makeup, though.
4I think it's kinda cute/silly. I agree w/everyone that I def. wouldn't want kids, parents, or bosses to see it, but my boyfriend wouldn't care & my girlfriends would probably get a little chuckle out of it
5so funny! But, you'd have to be careful where you are when you use it!
6I love it! And as a parent to two young daughters whom I preach daily to that "girls rule and boys drool" I don't personally have a problem with the glosses objectifying men.
7It's good for a laugh.
8I wouldn't buy it but it's cute. Imagine putting on gloss in front of your job and your boss walks pass right as the guys clothes are slipping off.
9Hehe, I could totally see this as a silly gift for girlfriends!
10LMAO OMG I love it. It's such a fun idea... I remember those pens too.
11I'd be kinda embarrassed to put on my lipgloss in public.
12Is it bad that I like it? lol
13I work at Sephora, so I saw these when the Urban Decay reps were in our store last weekend. I think they're fun and silly!
14LOL--I think it's funny!
15I love it, but only because I think it's hilarious. Other than that, doesn't everybody know by now that the pheromones thing is a myth?
16I love it! XD
If I had it in my pocket at work or something I'd just whack a sticker over the dude in his panties, so I wouldnt offend anyone.
The shades are pretty awesome too. I wonder if I could find it somewhere in Adelaide?
17fun idea.. I'd give the out to my girlfriends! Or Bridesmaids or something.
18hahahahahaha,
i would totally buy that and wave it in guys' faces!
19It's fun. I would buy it because it could be a topic of conversation.
20A little dirt never hurt... but what's the gloss like? No matter the quality of gloss, this would make a cool bachelorette gift.
21I love it and I must be from the old school because personally I wouldn't be applying make-up in public, I was raised as that being inappropriate. That's just me though.
22haha love it! I'd like some female ones too though.. in this progressing society!
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