The first ad for Gwen Stefani's new fragrance, called L, has hit the 'Net, featuring Gwen herself looking quite a lot like "Cherish"-era Madonna. (Speaking of which, whose pale look do you prefer?)
The fragrance debuts exclusively at Nordstrom July 1 and rolls out in full this September. You can now pre-order the L by Gwen Stefani Spray at Nordstrom. The scent is available in a 1.7-ounce bottle ($55) or a 3.4-ounce bottle ($70). Though I haven't had the chance to smell it yet, it sounds quite fitting for Gwen: a floral blend that's both crisp and feminine and masculine and musky. To get a glimpse of the bottle, read more


















Velvet
Butterfly
Jaeger
Very Cool! That bottle design is so Gwen.
1I really want to smell it. It sounds like something I would like.
2so curious, can't wait to smell it
3Whoa! They gave mama-cita some cleavage!
4ew, i don't know about musk in a women's scent.
5I suppose it was only a matter of time before she branched into fragrance. How long till she does a line of cosmetics?
6wow u can only use L A M B so many times.
7i dont really like celeb perfumes, but maybe this will smell okay.
the bottle design is nice tho
I'd really like to try this, not only because I love Gwen, but also because I am more into musk smells than I am actual perfume.
8I don't like lusk, it's so heavy... it gives me headaches every time =[ Sorry Gwen
9Curious to give it a try. Is the next fragrance she releases gonna be called "A"? I see a pattern forming...
10OoO, great catch Radar! I see the pattern.
11Wow..she looks a little like Madonna (in that pic) from the Cherish video. LOL
Yeah..she's definitely doing a L.A.M.B. collection. SoundS awesome!
12Gotta have this
!
13Ohhh I'm way excited to smell that! I still haven't gotten my hands on the Hello Kitty perfume.
14The bottle is cute!
15i liiike, i buuuuy. :]
16cute bottle design.
I love Gwen! Like the bottle, kinda suprised it isn't more over the top.
17I LOVE the bottle!!!! I cant wait to smell it. Im glad that its not all floral
18i want it and it sounds good, but i'd hate to pre-order and not like it......i dunno if i can wait till sept. tho
19Yeah I couldn't pre-order it without smelling it first but I am definitely looking forward to trying it!
20Lovin' the bottle as well and I bet it's gonna be great!
21I wonder how the celeb fragrance industry works. It seems to be extremely profitable.
22WOW!!!
23the bottle looks really nice - but i'll wait until i can smell the perfume itself for final judgment
24i wanna smell it!!
25it's at nordstrom now... and it's growing on me
bought it out of impulse and love of all things gwen, but i'm wearing it for the first time today and it's very clean and fresh (and i normally stick to marc jacobs... the uber-white floral)
26I want to try this even though I don't like floral perfumes.
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