Does the world need another skincare line? You bet, especially if it's created by an oh-so-luxurious brand that already takes great care of our hair. According to Women's Wear Daily, the Paris-based haircare line Kérastase is getting into the skincare business. Owned by L'Oréal, Kerastase plans to introduce a line of treatment products called Kéraskin Esthetics in December. It will roll out to the U.S. and Canada starting in 2008.
The move is aimed at capturing more sales at high-end salons, where Kérastase is already well-established. According to Jean-Jacques Lebel, VP of L'Oréal's Professional Products Division:
"In the salon business, we've created all kinds of new experiences: Disco salons, spa salons, salons with restaurants, bars, environmentally friendly salons," he said. "Today, we feel that professional skin treatment is one of those niches. Our competition is not necessarily other hair salons but anywhere that offers head-to-toe beauty treatment," he continued.
The challenge will be convincing devoted Kérastase hair customers that they should trust their skin to the brand, too. The Kéraskin lineup will include 34 facial care products, which will be administered by "Kérafacialists" in salons. WWD says the line will include skin cream, makeup remover, toner, and more.
Do you guys like Kérastase hair products? If so, what do you think of this news?
Hogan
Christian Dior
Dune
I love Kerastase hair products, so of course when the skin care comes out I'll be willing to try it
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1I really like the Kerastase product line, especially the one with green clay for summer, when my hair needs to be refreshed. I've been using the Bain Satin for like what, 4 years ? once a month, even if my hair is a little thick after that. So well, i'm definitely going to get an eye on the skinline
2are they expensive?
3Keratase is pricey; however, I love their shampoo and their conditioners. Especially the Chrome Reflect which makes my curly hair shine. Their skincare line will be interesting to try.
4Didn't Nexxus do something like this with the FlowerGenics line of skincare? Or am I completely making that up?
5They're not so expensive, a shampoo costs around 12 euros (16 dollars) here in France, I guess it's a little more in the US, but if your hair needs special care, they're totally worth the price.
6Thanks for the tip!
7if it works anything like there hair line i will definately try.they are the best shampoo's and conditioners in my opinion.
8I'll keep an eye on this. Hopefully it'll be as good as their haircare line!
9They test their products on animals.
10There are so many great products that don't feel the need to use animals, why use products that still do?
I love Kerastase hair products. Since I started using it I have yet to have a bad hair day. I am so excited for their skin care now!
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