Alicia Silverstone has long been an environmental activist, working to support PETA, and a vegan lifestyle. (Her new book, The Kind Diet, which focuses on veganism, hits stores in a couple of months.) Now, the actress is slated to launch an eco-friendly line of makeup brushes and bags for EcoTools this December. The collection features designs of lavender, thyme, rose, and chrysanthemum — all favorites of Alicia's. The bags are made with natural hemp and recycled linings. "I only wanted to do something that hadn’t been done before. This is a conscious product line that is good for the planet," she told WWD. "Unless you need it, it’s just stuff," she added. Along with a five-piece brush set and bag ($16), Alicia's beauty tools, which will be sold in drugstores, will also feature a cosmetic bag ($9); a cosmetics brush bag ($13); a train case ($15); and an overnight bag ($20). 
Alicia Silverstone Is Launching Eco Bags and Brushes
Source: WWD
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Hmmm... I'm wondering how much is used for all the packaging (which will probably be thrown away) AND how much gas will be needed for shipping all of these Eco-green-friendly products... this only makes her carbon foot-print bigger.
She should've donated a huge chunk of money to the WWF or OxFam instead.
1Couldn't agree more, JessRose.
F-ck PETA.
2I love the eco-friendly concept, but these bags are ugly.
3Something about this person pisses me off. I do not like her, or her ugly bags.
4I might be the only one, but I think these are kind of cute.
5But I agree, as a vegetarian, I often feel embarrassed by Peta's actions -- sea kittens? wtf?
Geez. Look at all that PACKAGING!!! I wonder just how "IN" Silverstone is on this project!!?? The price is right, but should be next to NO packaging. And please - solid color or simple, natural, hemp. No color needed. She's looking like an environmental activist launching a new line with a carbon footprint problem. Come on now.
6I can get eco-friendly make-up brushes at my local drugstore, and they have reusable bags with them, in no packaging. So I don't think I will be buying this line.
7exactly jessross. being more eco-friendly would be to stop making all this extra crap
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