Bummed that Project Runway won't return until December? Don't worry—soon, you'll be able to get your Heidi Klum television fix in a different way. Everyone's favorite German supermodel is saying "guten tag" to Guthy-Renker, the company that owns Proactiv, Natural Advantage and Youthful Essence. This fall, she'll star in her own infomercial for In An Instant, a new skincare line. WWD reports that this move is likely to draw the in-demand, 18-to-40 female viewership that companies dream of:
"Heidi Klum is going to attract a very different target market in our opinion than Cindy Crawford, Susan Lucci, Jane Seymour or Victoria Principal," said Greg Renker, founding principal of Guthy-Renker, referring to spokeswomen for various brands in Guthy-Renker's portfolio. "Heidi Klum has a young, hip following that watches her show on Bravo."
I think Heidi is highly likeable, and I'm a little embarrassed to admit that I'd probably watch the infomercial because of her charm. Plus, she does have good skin, which is likely to entice viewers to buy In An Instant. What do you think? Would Heidi's involvement make you more likely to buy a product?
Source
Roberto Cavalli
NARS
Paula Page
No! That's silly.
1not really, but I love her on GNTM and ProjRun...
2No, her involvement wouldn't make me more likely to buy it, but probably more likely to at least pay some attention to it.
3There's no way she actually uses the stuff. And if she does, it has nothing to do with her beauty. So no -- I ain't buyin' it.
4All Guthy Renker products are good and I have been using Principal Secret Reclaim and Youthful Essence for a couple of years now and they are my "magic tricks" to keep me looking young and wrinkles off bay. So I think, it would be a great honor if she endorses those products because these products are really very good and effective.
5I don't care who's endorsing a product, if I don't need it, I won't buy it.
6Another celeb endorsing a product that they don't use! Oh Lord!
7Goody!
8dood don't do it, we don't need MORE infomercials
9I love Heidi!! I don't know if I'd buy it just because of her but I'd watch it
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