In an attempt to offer a new twist in the haircare market, HerCut, a line of products tailored to the form and shape of your actual haircut, launches online today. Earlier, most of you said you'd at least give it a try, but as expected, there were some rumblings about whether or not these products could actually work, as they eschew something rather important when it comes to your hairstyle — its texture.
HerCut offers five styling "Catalysts" ($22 each) that pump out a cream on one side and a gel on the other, to complement the foundation of the haircut (think multichambered toothpaste dispensers). Those haircut foundations are the Bob, the Blunt, the Shag, Long Layers, and the Pixie. The product lineup also includes three different types of paraben- and sulfate-free shampoos ($19 each) and conditioners ($19).
To see more images and find out what I thought about the products, just keep reading.
Since my hair can be styled as either a shag or a bob, I tried both formulations, with decent results. Both are lightweight, and not overly scented, with the Bob giving bouncier results and a smoother finish. The Shag, however is my personal preference, as it gave my short-layered cut some definition, movement, and a bit of hold. As for the shampoo and conditioner, I can't say I was all that impressed. They're nothing terrible, but didn't have that wow factor, either. Plus, they are overly sweet-smelling, which is quite the deal breaker for me. All-in-all, while I liked the Catalyst items, you can get the same — if not better — results by creating a cocktail with what you already have. Bottoms up!
Untold
Sounds like yet another gimmick in a marketplace already full of crap like this. Not interested.
1I got my hands on some of these products and was mightily unimpressed. I was expecting something truly groundbreaking from the way this is being marketed. Um... not so much. My hair was smooth, yes. Does it even come close to my favorite Bumble products? Again, no. I'll stick with products that don't need to hype themselves up to work.
2Hopefully consumers out there are savvy enough to smell a rat. I'm sure these products smell nice, smooth your hair, (as you ladies mentioned), but that's far from remarkable. Just like the packaging itself. I'd walk right by that if it were on a shelf. I'm not interested and I'm certainly not impressed.
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