One of the month's most anticipated fragrances is Daisy Marc Jacobs. In typical Marc style, he couldn't simply hire a model and call it a day. Instead, he's going for a more creative method of promotion in London. Harvey Nichols, the posh department store with the UK exclusive for the fragrance, is unveiling its first-ever scratch-and-sniff windows this Friday. The plan is to install fields of scented daisies in the windows and let Londoners fall in love with the scent.
In other MJ news, remember the members-only Daisy website? I must have missed it before, but there's a contest—and you can indeed win one of five Marc Jacobs handbags. Even better, there's a "secret giveaway"—just sign up and you can get a free Daisy key chain. To find out how to get an invite to this site, just read on. And to check out the ads and packaging, take a look at the gallery below!
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Marc Jacobs Gives Londoners A Reason to Go Window Shopping
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I want this.
1The scratch & sniff windows sounds awesome..lol I can imagine the spectacle.
2Leave it MJ to create something brilliant and unique for this perfume. My bottle of it just arrived today and let me say the hype is worth it! It's an amazing perfume.
3Goodie goodie gumdrops.
xo
4I found the keychain thing when I signed up, I can't wait to get it! And I hope I win one of those fab bags...
5Meh.
6I got mine a month ago and I love it. It helps to work for the company, we get everything ahead of time. It will be a great success!!!
7I want to go and cheack it out, thats sounds so kl. The bottles lovely!
8Am I the only one who thinks the bottle top is tacky? It looks like those cheap foam cutouts pasted on top.
9Ooh, i can't wait to smell this! I love the packaging!
10Beautiful packaging, really harkens to the persona of one of the most famous Daisy's ever, F. Scott Fitzgerald's Daisy Buchanan in "The Great Gatsby." I hope the scent is as gorgeous as the packaging and print media.
11I can't wait until Daisy comes out.
12how do you find the keychain? i'm having the hardest time with the sunshine game!
13Post New Comment
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