Pete Doherty may be calling Kate an "old rag", but why should she care? She's on a roll: Her Topshop clothing line is hot, and this fall, Kate the Great's fragrance will arrive in stores.
The launch party gave us some insight into Kate the fragrance, but today WWD reports more details and previews the ad campaign. The scent is a floral musk, with top notes of orange blossom absolute, forget-me-not and pink pepper. The scent's heart notes are lily of the valley, heliotrope, magnolia, peony, and rose petal. Base notes include sandalwood, musk, vetiver, ambret seeds and patchouli—something that doesn't surprise me, considering Kate's penchant for slumming it at outdoor rock festivals.
"When I put it on I want to feel fresh and light and as the day goes on I want to feel sexier," Kate told WWD. But if you, too, want to put it on, you'll have to head to Europe or Asia this September; Americans won't get a chance to buy it until a year later.
Rumor also has it that Miss Moss is collaborating on a hair care line with stylist friend James Brown. (That's exciting, but not half as exciting as it would be if Kate had done so with the late, great godfather of soul.) Anyway, I'm looking forward to hearing the first reviews of Kate's fragrance. Then again, considering her popularity, it could smell like Pete Doherty and it would still make millions.

















Patrizia Pepe
Halston
J Brand
i wonder how it smells.
1Pete called KATE a nasty old rag?!?!! If that ain't the pot calling the kettle black I don't know what is.
I am DEFINITELY going to try this out when it's available next year, I love Kate and the scent sounds wonderful!!
2I think it going to smell like an old rag....
3oooh I love sandalwood and patchouli (and Kate Moss)! I want this!
4I am looking forward to checking it out.
Aside - I can't seem to find that font ANYWHERE! I love it!
5Def. gonna try that. It's probably going to take FOREVER to get to Canada though.
6I can't wait until it arrives stateside!
7Lorelei Spirit — it's because the font was created just for Kate. I'm sure someone will knock it off, but I don't think it's available to the public.
8i heart kate moss and i love sandalwood...i wear patchouli oil almost daily. i bet it will smell beautiful!
9That's a pleasant surprise. I half-expected a Kate Moss fragrance to consist of stale booze, crack, and cigarette smoke.
10I agree with EatYourVeggies. I personally do not want to smell like a coke-wh*re.
11I am pretty sure its going to smell like Flop sweat and whiskey and hunger
12Kate Moss seems to have aged a lot in the passed 2 years or so- its kind of weird- I used to really like her.
13I hope it doesn't smell like roses and cigarettes.
14i can't wait for this!!!!
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