I just found the new spot for L By Gwen Stefani, and just like Sarah Jessica's Covet commercial, there is whispering. (Weird, isn't it, how fragrance ads often involve whispering?) Upon third or fourth viewing, I was impressed by the consistent branding—check out the shape of the pool and the shape of the bottle. What do you think of it?

















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Chloホ
Armani Jeans
I have to say, I loved it. It was fun and fresh and cool.
1Makes me want to see what it smells like... Gwen = Buen!
2i love gwen. period.
3Very creative! I like it.
4Gwen is just too cool. Love it!!
5it's pretty cool (: sortof lame but whatever.
6Cool ad- love SJP's -she's the best.
7It wouldn't make me want to buy the fragrance more, but I liked how it was filmed- especially like the swimwear/outfits Gwen's rocking in it!
8Such a pretty cool ad. I love it and of crse, I love GS
9I Liked the ad surprisingly I thought it was going to be another cheesy purfume add eg. Diddy's unforgivable and both of j-lo's but i was delightfully surprised!
It was fun to watch and it looked very refreshing the pool looked real cool and I like how its incorperated into the bottle design!
Gwen stefani's also been different and I like this add even more because I havn't seen anything similar to it, Very Individual!
Shortz. x
10Love Gwen. This ad is very cool to me. I LOVE the bright colors, and how crisp it seems.
11I liked the ad, especially the lighting and colors!!! Oh and the outfits!!! Gwen is always different and i love that ----- puts that SJP commercial to shame but what couldn't I suppose!
12I have loved Gwen forever and she can do no wrong but this commercial is so annoying. She keeps whispering 'I want you all over me.' Um I heard you the first time.
13I got a sample in a mag the other day, and I like the scent!! Kinda cheesy how she jumps out of the box at the end, but other than that I like the commercial.
14lol you're so right about the whispering
15Yeah. Why must they whisper like that? Do they wanna keep it a secret or something?
16I like it. I love the underwater shots.
17It's cool, but I didn't really understand the need to whisper "I want you all over me" repeatedly (sex sells, maybe?).
18What Random said.
19I really like Gwen and all, but for me the ad was just alright. I did like all the colors and outfits. Though, the "I want you all over me" part plus the whispering made it annoying for me.
20I like it!
21cool ad
22It's pretty cute a little bit silly but fun.
23When Gwen is getting out of the pool it reminded me of the Phoebe Cates scene in Fast Times at Ridgemont High!
Btw the repeated whispering bugged me too.
24she looks gr8! dont knw if id buy the fragrance until i try it
25that's really funny about the whispering! So true. Love Gwen though. She's gorgeous, talent and classy.
26It's from her song "Crash". She says "I want you all over me like L.A.M.B. so get here ASAP, it's gonna be a party."
27Cool commercial. Gwen's so awesome.
I'm a big fan of Gwen, but I don't like this commercial at all. The very last frame was the best part. The whole cliche of whispering to indicate sexiness is so outdated. I would of thought Gwen would be a part of something a bit more creative. This commercial was very disappointing.
28i'm a bit disappointed...she's usually much more creative than this!
29i loved it.
30I really like the commercial, but the overly-repeated whisper, and the cheesy jumping-out-of-the-box really took away from the beauty of it.
31I love this ad! It was really fun and creative, not boring at all. makes me want to try the perfume.
32I want to create a perfume ad where there is nothing but yelling!
33LOL, perfectscore!
I really like how she holds the bottle up to the sun, but the whispering and the jumping out of the box is weird.
The fragrance itself smells wonderful though! I love it!
34That L character on the bottle... Was a trademark used by a japanese author for one of his characters called L.
Other than dat, wat's the name of the perfume? Strange how I absolutely don't remember it after watching dat whole thing.
I only remember "I want you all over me".
Btw, her hair looks so soft in the water, very nice.
35It was OK--a bit cheesy but she looks great as always. I smelled the perfume at Nordstrom's--it's a bit too "room spray"-like for me. Cute bottle, though.
36great commercial and great perfume! i love it
37I agree, very cheesy. I'm sure the perfume smells wonderful though.
38I love Gwen, but I'm not crazy about the commercial. And I don't like the name either... L by Lamb? Not too enticing. Well just have to see how it smells.
39i like the commerical, it really makes me want to go buy it lol.. which i just seriously might do. i love gwen
40i like the commerical, it really makes me want to go buy it lol.. which i just seriously might do. i love gwen
41I love Gwen, and I'm definitely buying this when it hits stores
42I'm a guy, and this advert makes me want to buy it.
Maybe thats cos i'm in love with Gwen tho...
xxx
43love it, of course
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