I have a lot of friends who love Tom Ford. Personally, I find his sex shtick a little trite; I think he distills women into body parts, which is neither terribly creative nor lady-friendly. No matter whether you love him or loathe him, though, I bet you'll have something to say about his new ad campaign for his eponymous men's fragrance, featuring photography by the maestro of sleaze, Terry Richardson.
According to WWD, "the photos range from tame to titillating — the most shocking being the Tom Ford for Men bottle wedged between a woman's glistening thighs, with the bottle barely covering her bare genitalia."
To see one of the ads that definitely falls into the "titillating" category, and that you might not want to look at while your boss is over your shoulder, read more
These ads will begin appearing in magazines beginning in October. Vanity Fair and Details are already signed up. I actually like the first ad because it's sexy but not skanky. The second one just isn't my thing. Considering the obvious porn aesthetic, do you think this ad will be a hit with male readers? Do you think it's sexy or tacky? Or maybe both?

















Loriblu
T-Bags
David & Scotti
wow those are some fake boobs!
1TACKY! BARF!
2Wow, it would make me stop for a second look. Guys will like it, but you see more female body parts in women's mags than guys so I am not surprised at all.
3Blah...dull..boring ad
4First ad is ok cos he's hot!
Second ad looks like a blow-up doll. Gross!
5If guys wanted pornography, they'd buy it. Isn't anyone original in fashion anymore? Do women just get to be identified by their boobs? Also: memo to Tom Ford--guys know they don't get a glistening woman with large breasts with every cologne purchase. Sex sells and all, but please--that's just pathetic.
6He is hot....but i agree, the ad is a little self-promoting.
7i love tom ford, but i hate that he just had to go there with this campaign. he's always been one to shock and surprise, especially when it comes to sexuality in fashion, but this is just lame and played out. two thumbs down.
8not a fan of the adds but i LOVE tom ford. he is incredibly good looking!
9tacky town!
10I really like the first ad (mainly because of my crush on Tom Ford), but the second one screams "fake boobs! photoshop! no nipples!" so loudly I really can't take it seriously!
11wow too much that doesn't look good. and umm i kow this might sound weird but isn't he gay i just find it odd to have him with ladies hands all over him
12nasty
13WTF? I like Tom Ford's creative mind especially when he was with Gucci, but this is ridic! Sex sells I guess. I thought he was gay though...? I noticed the no nipple thing too!
14Ok so i am a Tom Ford fan but why do I not love this?
The one with the bottle perched between the breasteses...uhhh NOT...and the one with him and the glistening hands..uhhh...no!!!
Come on Tom "show me what cha got" - Jay Z!!!
15Yes, Tom Ford is gay, but I think the dude just loves sex in all forms. Plus, I'm guessing some of the male readers won't know that he's gay, and will be like, "Chicks dig that dude! Awriiiiight!"
16Tacty, tacty, tacky!!
17Meh. I like his clothing and accessories though.
18lol. it reminds me this poster that a gay friend of mine bought. it was for tequila, and had a shot inbetween two fake boobs, very similar to the second picture.
19
to Tom Ford's gross chest hair on display, and
to fake chest holding probably stinky perfume from the looks of how greasy
they both look!
20I love his designs, but the man himself is annoying.. If he was nobody and I saw him on the street I'd assume he was a very confused gay man. And definitely not sexy.
21I find it to be very offensive and disgusting. As the mother of a teenage daughter I would not want her to see this while flipping through a magazine. Just remember that all those women in those ads were at one time someones "little girl". shame on Tom Ford, and the mags that will feature these ads, I will not buy any of them now!
22My mommy said that if you have nothing nice to say dont say anything at all!
23He's trying to be tit-tillating.... its not working!
24Those are terrible! I'm betting the perfume has to smell like AXE with those ads!
25i'm pretty sure every college aged boy i know has a poster exactly like this ad. i find it revolting and fake. its funny how much of a rip off this ad is of the cabo wabo poster. you can see it here: http://www.pandorasboxoc.com/tecawapo.html.
26Looks cheap. Like it would smell like bug spray and a wrestlers' locker room. Yuck.
He could afford to hire someone who does something more artistic and actually sexy. Give today's man a little credit. Artistic and sexy would also encourage women to buy it as a gift for their man--which is most likely the way much men's cologne is sold anyway.
Ew. I won't even give it a sniff test with ads like that.
27Does anyone else think the line "Tom Ford for men" is rather clever, given the context of us knowing that in his private life he's gay contrasted with the ads implied hetero-porno visuals?
28Icky...Tom Ford is just waaaaay too greasy and for some reason reminds me of Jeremy Piven (not a good thing).
29how the mighty have fallen. ripping off frat boy dorm room posters, tom?
30now the only thing i see is the lack of nipples haha too funny. tom ford is hot- and gay- and way to greasy in that photo
31Ick, he's sleazy and so are these ads. Not interested.
32His sex shtick is getting old. I think it wouldn't be bad if he was actually still designing; he is a very good designer, but ever since then, I haven't been impressed with his stuff post YSL and Gucci. I didn't really like the Vanity Fair issue kerfuffle either. Tacky.
33I think the ads are hot. Both of them. Sex sells. So why not sell sex (appeal)?
34classy
35Eww. I vote tacky. Sleazy can be done is a fun way, but this is not it.
36Beyond sleazy--just plain nasty.
37both look pretty sleazy to me. the second one just isn't imaginative. "let's do this...like porn."
38Too tacky.
39male reader checking in with a news flash: yes, tom ford is overdone. Yes, he does treat women like objects. blech.
40It's not just the image itself, but the harsh lighting, the matching red lips and nails... The whole thing is incredible tacky and I'd be embarrassed to be reading a magazine with an ad like that in it.
41is just like him
42I'd be embarassed for anyone to see me reading a magazine with that second ad in it. It's kind of cheap and overdone.
That being said... Tom Ford is ridiculously good-looking.
43tom ford is great-
44and that's why he can get away with this pics.
luv him!
if you don't like them you are not seeing the irony in it.
45sorry, but the first thing that came to my mind were, 'Ugh, that's gross!'
46the second photo is just...ugh!
47Boringgggggggggg. For such a *luxurious* brand it sure is cheap and nasty.
48the first one's hot xD i usually am a fan of the extreme .. however , the second is just tacky . looks like man shoulders and fake boobs , LMAO .
49These adds are cheep! I don't like them!
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