Lulu Guinness is a quirky jewelry, handbag, shoe, linen, rug and optical designer. She's built her brand around a '50s-era, glamorous and edgy-yet-feminine style that has won fans in celebrities from Madonna to Katie Couric. The latest addition to her product range is a perfume called Cast A Spell.

The scent and packaging was inspired by Lulu’s fondness for magical, enchanting and even wicked fairy tales. The fragrance is a blend of sophisticated florals and woodland berries created from notes of frosted blackberry pulp, mulberry, red currant, iced lavender, lilac petals, davana, black velvet fig, amber, bourbon and patchouli.

The bottle—a dramatic contrast of black, white and silver—is meant to resemble a crystal ball surrounded by a thorn and leaf wreath. The collection consists of three eau de parfum sprays: 3.4 ounces ($78), 1.7 ounces ($58), and one ounce ($38). Additionally, there are Magic Dust bath crystals ($32) and a body lotion ($42). It can be found online and in the Lulu's London, New York and Tokyo boutiques.