Aerin Lauder is set to be the face of Estee Lauder's new fragrance called Private Collection. She is excited to represent the modern version of her grandmother's most intimate scent, yet she's also a little but timid about exposing her mug in the public eye. According to an interview in British Vogue, Aerin is a private person who doesn't like to expose herself or her family to the scrutiny attached to her famous name.
She is hoping that the demure photograph taken by Craig McDean—one that is intended to resemble one of the more famous photographs ever of Estèe Lauder by Chicago photographer Victor Skrebneski—will give a warm, special and personal touch to the fragrance without putting too much emphasis on herself.

Aerin certainly has some big shoes to fill considering she is following beauties such as Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Anja Rubik as fragrance models for the company. But something tells me she'll be able to pull it off seamlessly. And now, she's also free to add model to her resume, which is currently headed with Vice President and Creative Director of Estee Lauder. Wow, don't some women make having it all look so easy!

















Matthew Williamson
Sergio Rossi
Bloch
I think she's beautiful and the perfect representative to a fragrance that has so much meaning for her.
1She is so naturally pretty! And she seems like a very down-to-earth person.
2Wow, she looks really good here.
3She looks beautiful. I'm glad she decided to be photographed, but I also think it's admirable that she likes to keep herself & her family name under wraps.
4My big lips can use this.
5I have always been an Estee Lauder fan...such classic colors and scents..Pleasures will always be a staple in my fragrance collection
6Victor Skrebneski is NOT DEAD..
7she looks very regal here. it's nice to see someone be the face of their own fragrance and do so in a classy way.
8Oops! You're right, Keer. I'll fix
9I agree, Aerin Lauder seems like a really down-to-earth person, or as down-to-earth as one can be given her pedigree and lifestyle. That photograph is very classic and timeless, simple yet chic. Very unassuming indeed and at the same time beautiful. Well-done!
10She's beautiful.
11she is really gorgeous. and looks naturally pretty
12I love that photograph, it's perfect. She's a lovely woman.
13Perfect picture, she looks lovely BUT doesn't she look kind of sad?
14Post New Comment
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