Ok, so Boots 17 isn't exactly a brand-new brand. But its collaboration on a makeup product line with fashion designer Jonathan Saunders is. And according to a recent press release, Anna Wintour was quoted as calling the designer "London’s hottest It boy." I'd call that the accolade of the century!

The new limited-edition collection consists of four lipsticks (£ 2.99) in Alwyn (red shown), Rousseaux (fuchsia), Ella (pale pink) and Tourney (nude) as well as four eye shadows (£3.99) in Selwyn (mink brown), Favia (fuchsia), Vodence (dark grey) and Elador (white) in any Boots store.

Unfortunately, this doesn't include CVS and Target—where Boots items are sold in the US—so until you plan to take a swim across the pond, as of now, these products are only available to UK customers. What's awesome about this line is not only the nude and bright range of colors, but also the funky, bold printed packaging that it comes in (once again, I admit to being a complete sucker for packaging). To find out what Jonathan has to say about the collaboration, read more

In the same press release Jonathan himself says,

“I am excited by the results of my collaboration with 17; it has allowed me to demonstrate how effectively the fashion and beauty industries can work together. Having focused on the use of colour in my collection, I am very pleased with the outcome of the eye shadows and lipsticks.”

I'm pretty pleased, too—I just wish it were easier to find these goodies all over the world!