Lack of body or too much frizz: "Most people fall into one [category] or the other," explains hair guru John Frieda. The solution? "A product and a technique," he says. In the 1970s and 1980s, when Frieda first started out, the majority of the products available were just for body and volume. If you had any issues with frizziness, as 60 percent of women do, you couldn't turn to your favorite anti-frizz serum or cream to quell the problem, as those types of products just didn't exist quite the way they do today. At least there was disco, right? Frieda, along with stylist Harry Josh, recently spoke on the stubborn issue of frizz. To find out how to prevent your hair from looking as if it's been hit by a Van de Graaff generator, keep reading.
- Tackling Frizz: The goal? To turn even the curliest, unruliest locks from dry to soft, all while smoothing the cuticle — aka the scaly outer layer of the hair.
- What to Avoid: Since frizzy hair is more porous and has a tendency to absorb whatever is put on it, don't use products that will give more body. Watch out for alcohol and sticky resins.
- Sopping Wet: To start, hair should be completely saturated with water before any product is put on. "When the hair is soaking wet, the cuticle lays flat," says Frieda. This is the optimum time to apply an anti-frizz product, like John Frieda's Frizz-Ease Hair Serum ($9), which has been a best-seller since its launch nearly 20 years ago. "You must not towel-dry frizzy hair. [In doing so], you're actually making it frizz," he adds.
- How Much Product: Josh recommends about a quarter-sized amount to start off with, although it all depends on the texture and amount of hair. "Start by using less," recommends Frieda. "If it feels too soft [when you're done], you’ve probably used too much," he says. "If it feels frizzy, it's probably not enough," he adds
- How to Apply: Emulsify the anti-frizz product in your hands first to ensure equal distribution. Next, slowly press and squeeze into the hair. Hint: Since serums seal the cuticle and help it to stay flat, they should be the last products to go on. Otherwise, your other products won't be able to penetrate into the hair.
- Finishing Off: Now that you're protected, you can blow-dry it (more tips on blow-drying to come), or you can let the hair dry naturally. Voilà ! Frizz-free hair at last.

















Jil Sander
Very nice....But, What do you do if your hair is frizzy AND lacks volume? My hair SUCKS!
1Frizz Ease makes my hair take forever to dry and it ends up flat and lifeless. Maybe it works better for people with thin hair since mine is so thick. I recently tried No Frizz and that stuff was amazing!
2Wait, I'm confused. Serums should go on when hair is sopping wet to work best but should also be the last product to go on? How does that make sense?
3LOL at the anonymous comment. But yeah, I've tries Frizz ease on my thick, very curly hair when it was dripping wet and it did nada for me. Kerastase serum works well but to be honest I get just as good results vaseline.
4thank you a lot
5i feel happy with my haire right now, i have bad hair (or was me who doesn't make a nice style lol ) and i cut it really short, later grow and i have very soft wavy hair and i love it
hmmm..ok well my hair is kinda frizzy but let's hope the bottle of Frizz Ease sitting in my bathroom still works....I bought it almost a year ago but have never used it.
6Frizz eez is nasty chemical silicone and ends up creating more of the same problem, namely dried out hair. By using this product you end up causing more damage and more frizz. And for shame Bella, because you just had an article two up about all the dangers of chemicals we put on our bodies. Frizz eez is about as old and full of chemicals as it gets
7I have thin textured, wavy hair. All these anti-frizz products are too heavy and zap what little body and curl I have in my hair. When are we going to get some volumizing yet frizz controlling products?
8Frizz Ease is pretty good, No Frizz is better, but I have to agree that it doesn't work on my really thick hair when it's soaking wet. I dry my hair a little bit before applying and then it works pretty well.
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