Despicable. Shame on you, Nair. Plus, you caused my skin to rash. I have banished you from my product drawer forever. Forever.

I think it is a little ridiculous to target such a young audience, there are a lot more important things kids should be worried about. This is teaching them to obssess about their appearance too early in life.

Terryt18—ha! I know, right? I remember using Nair once and being rewarded with sore, red, rashy skin. No thanks.

And Aaliyah, I agree with you. It just depresses me... when I was 10 years old, I was climbing trees and being a kid. Why push girls to grow up any earlier than they need to?

gross and wretched. the sexual fetishization of america's girls continues, now with smoother legs, like before they went through puberty!

seriously. creepy and foul.

I think this is disgusting and Nair should leave it to mothers, sisters and aunts to communicate with little girls about hair removal.

yeah im pretty sure i was 14 or 15 when i started shaving... not 10!! wasnt i playing with dolls at 10 years old?

Wow! I think I was like 11 or 12 when i finally started to shave my legs! I got my mom to show me ahha!

when i decide to have kids all i want is a healthy child,... BUT please ket it be a boy!!! j/k but seriously though arent these kids growing up fast enough!??!?!

"hey jenny wanna go to the park and swing on the swings?"
"oh i can't becca i have to go home after school and nair my legs"

WTF?

This is so sad! At 10, I was sliding down snowhills, swimming, getting in water balloon flights and playing with barbie dolls. Is there no limit to how low the beauty industry will go? Ugh.

seraphim

I don't think I started shaving my legs til I was 13, and that's only b/c some dumb friend of mine started doing it first. At 10, I didn't even start to THINK about hair removal!!!

I'm quite the hair ball so I can relate to girls not wanting hairy legs, but 10 is to young to start worrying about it!

I would hope that being a "dreamer" means more than worrying about your hairy legs. I feel sorry for young girls/women these days. Resist girleens, resist!

oh, yuck
my daughter will be nine shortly. i'm relieved that she has shown little to no interest in playing adult.

That's horrible! I wasn't even allowed to shave my legs until 13 (not that I needed to, the hair on my legs and arms are really fine blonde hairs...)! I wasn't thinking about shaving until I realized other girls in my class were doing it, and even then I STILL wasn't allowed to! Shame on Nair! God, it's disgusting the pressure they put on children nowadays.

me too, do they really care or are they just jumping on the band wagon of kids wanting to be a 20 year old at 10 and getting paid for encouraging it, im 18 but think its so sad and annoying how kids try and act grown up and actually care about this stuff when they should be out having fun as children, it dos'nt last that long.

This doesn't seem right. Kids don't get a long time in childhood, they should value what precious time they have and not have to deal with things like Nair or body hair. Though I agree that they might have (or begin to have) issues about their bodies and the changes occuring in them, the product campaign Nair intends to market would probably just exxagerate them, not make them feel better!

This is nuts!!! I started shaving my legs at the age of 13...no way would my mom allow this...omg, these girls are growing up way too quickly for their own good..fortunately i stuck with the razor and shaving gel for my legs but my mom was also one of the unfortunate to develop as nasty rash after using Nair on her legs..

bad bad bad bad NAIR!! shame on you!!

This is disgusting.

Is this a joke? What a horrible marketing ploy. Shame on them.

I can understand 15 year old girls being interested in getting rid of hair but 10 year olds..thats just sick!

Ugh...absolutely disgusting. When I was 10, I was enjoying being a kid. I think I didn't start shaving my legs until I was around 15 or 16...not 10!!!

when I was 10, I was worried about my legs, but that's just because I have REALLY dark hair. but I wouldn't have been like, "yay, mommy, let me get nair!" because she would've struck that idea down immediately.

I don't think it's that bad. I remember all of my friends and I started shaving our legs in 6th grade so we were 11. I also remember since we were all inexperienced with a razor, lots of cuts and nicks. So maybe using a product like Nair would help solve this problem.

i agree, shame on nair. who is sitting around in a meeting room thinking of this?

Isn't there already enough pressure on teens and pre-teens alike to be "beautiful"? Really, who thinks of this crap? I didn't start shaving til I was 13 and before that I never even cared!

When I was 10, I was shaving (got period when 9, was wearing an adult bra, too).
While I think that girls need to know how to remove hair WHEN THEY HAVE HAIR, I don't think a product to target them is necessary whatsoever. A razor worked for me fine and I'm not that coordinated.

When I was 10 I was shaving the armpits (also matured way early) but I'm blonde so I wasn't shaving my legs until I was 13 or so. I always hated that nair crap though. smelled gross. If you're not coordinated enough to use a razor you definitely shouldn't be using gross depilatories!

Nair, Veet, etc. are so bad for your skin! they use the same chemicals found in drain cleaners! not to mention it burns and stings! I don't think it's relatively safe for at any age, let alone 10-15 year olds.

the thing that sickens me is that what started out as a few kids trying to be older has turned into a requirement for most girls. its kind of expected for girls at least 11 by other girls their age, but i think its wrong that a few kids trying to act like their older sisters can badly influence every girl around them

I started to mature early, but I was old enough to not cut myself up with a razor. As for these marketing molesters, they should let girls be girls and not push them into being concerned with womanhood. And nair is poison.

Yikes. I think it is scary that society is always impressing onto our girls that they have to be "pretty" in the first place- now it's right there in the product name. Yes, it is fun to feel pretty, but we learn as we get older that this can have more than one definition. 10 year olds don't know that!

Let them be kids, please!

I see mom's in VS buying lingerie for their preteens and tweenies. That's so sad.

I guess I'm from the olden days. When a girl is ready for products she knows it and marketing to tweens for hair removal is too weird. We don't need to push them.

I read somewhere that teens are 'bleaching their booty' with crest Whitestrips.

I'm glad I have boys. Sigh

There is nothing wrong with hair removal, but making girls feel ugly if they don't do it is totally WRONG!

I started shaving when i was 10 actually. The hair on my legs were very dark and i got made fun of. I would never use Nair (used it one and it chemically burned my legs OUCH) I think its fine if a girl is shaving her legs that early. I was still a tomboy at that age too...i just didnt want people to call me "Hairy Bear!" anymore.

I concur with the other comments. I understand that the Tween market is quite lucrative, but I am so incredibly disturbed by this trend. I have several nieces and I recall going into abercrombie a few years back and seeing thong underwear for 7 year olds. It totally freaked me out. Don't even get me started on this topic!!!

I'm with the first poster...this is despicable. What's next...push-up training bras? WOW...what is going on in society!!!

Tiabia, um, we're already there. Limited Too, I believe, has push-up bras for pre-teens!

I started shaving when I was 10 so that some girls in my 5th grade class would stop teasing me. I sincerely hope that my future daughter won't feel the need to start her lifelong battle with leg hair until much later.

Disgusting!! I see all the girls in middle school with waxed eyebrows & thongs! Their mothers ought to be ashamed of themselves!

There's a difference between making a product available for use by 10-15 year old girls and marketing it directly to them. It seems really wrong to try and make pre- or barely post-pubescent girls sexy!

I agree with all the posters saying shame on Nair!

that's too young! and weird! girls should talk to their mother's and/or older sisters etc. not go to a drug store, see something peach flavored, and then go nuts on the hair removal. it's not a toy! get the kid some lip smackers. that's all.

I started shaving when I was about 11 (in 6th grade). I don't think there is anything wrong with that. I was also wearing a bra at that age (and yes, I needed it). The fact is, each girl matures at a different time. Some girls may start shaving at 11, others at 14, and there is nothing wrong with that.

What is wrong is that Nair is targeting these girls and making them feel like they NEED hairless legs. Give me a break. There's no need to push an extra-special "tween" Nair. If a young girl is ready for it, she can just use the plain thing.

I also started shaving in 6th grade. That was about in 1991, and everyone else was shaving then too. Shaving at a young age isn't anything new. I don't think they should advertise specificly to tweens but, they have to know that they are going to use it. It's really not that bad. It's not like the thongs that Abercrombie kids had back a few years ago.

you know, i think it really depends on how hairy the child is. i had a friend in college whose parents were from afgahnistan, and she was very very hairy. it was really embrassing for her as a kid, so she got her arms and legs threaded. for your average kid with hair on their legs, its obviously ridiculous. but for those special cases, why not?!

im trying to remember how old i was when i started shaving. it must have been when i was around 12 or 13. starting a few years younger than that if you are really really hairy is no big deal.

you know, i think it really depends on how hairy the child is. i had a friend in college whose parents were from afgahnistan, and she was very very hairy. it was really embrassing for her as a kid, so she got her arms and legs threaded. for your average kid with hair on their legs, its obviously ridiculous. but for those special cases, why not?!

im trying to remember how old i was when i started shaving. it must have been when i was around 12 or 13. starting a few years younger than that if you are really really hairy is no big deal.

oh, one more thing - sorry that my post went up twice btw - i definitely agree that the marketing is despicable. its one thing if you want to use it because you are really hairy and its embarassing, its another to make it feel like you aren't pretty if you dont use it.

kids are not kids these days. i was soo embarassed at having to wear a bra, all my friends were. now you have little kids wearing bras. little as in like 6 or 7.
and..
speaking of thongs and bras - my best friend's sister was obsessed with victorias secret starting when she was 10 years old. apparantely her whole class was. they would buy the extra small underwear and either pin it to make it fit or some of their moms or housekeepers (if they had one) would take them in for them.

so sick.

this marketing is just tapping into that sexy child thing that i personally think is directly caused by certain pop stars.

I've been reading a few of the comments in regards to shaving at a young age. While I do remember that some girls started shaving in 7th and 8th grade, the idea of marketing a chemical that can literally cause 2nd and 3rd degree burns to the tween or girleen (I love that saying) set is just unnerving and scary. And the advertising of "other places on your body" also bugs me...so are they encouraging 10 year olds to give themselves @Home bikini-line hair removals as well :SHUDDER:. This seriously has lawsuit written all over it.

PS: On another more ignorant note...why do the girleens get the fruity smell and we (adult set) get that terrible chemical smell...

I've been shaving my armpits since age 10..I had to worry about deodorant when girls in my class didn't even know what it was. I didn't start shaving my legs until I was 12 or 13, but only because I'm not very hairy person. I assure had I had the same problem on my legs as on my armpits I would have shaved earlier.
That said, girls should only shave if they are too hairy.
What really bothers me is the marketing ploy ...jeez their marketing department couldn't come up with something better than oldschool pre-teen slang and making girls feel like shaving their legs will make them a "dreamer"??? I agree with giggle If society would but as much effort into making education and other things seem cool, as they are putting into making shaving and looking like lindsay lohan-esque bratz dollish hoes cool, then maybe we wouldn't be surrounded by so many ignorant self absorbed women.

8. Where can I use Nair® Pretty™? Nair® Pretty™ can be used on your legs, underarms, bikini and arms. Do not use it on your face. For facial hair removal products from Nair® please visit

FAQ page http://www.nairpretty.com/faqs.html
Bikini line? At 10?
Arms? At 10? At any age (in most cases)?

I have to say that i was one of the few unfortunate 10 year olds that were quite embarrassed about my excessive hair at that age. I was banned by my mother from using nair and I remember enduring tons of scars from shaving my legs. If I would of used nair, I wouldn't have to endure all of those ugly leg markings. I was ridiculed as a kid for being hairy, being called werewolf by all the boys. There are some kids who need this, but I do think it should be on a need only basis. At that age your ego is tender and if its helpful for a 10year old I'm all for it. Maybe it will save some other ten year old from the nasty whispers I had to hear from the other preteens about my hairy body parts.