I've just discovered Amplify, a product line from Matrix. It's been around for a few years, and five new products have just been added to the range. This hair care range features shampoos, conditioners and styling products that help create fuller and thicker locks.
The newest products I have just tried are from the Amplify Styling Collection and they're pretty fabulous. These products have been developed to increase the thickness and diameter of each hair strand.
The first time I ever heard of a product like this was when Frederic Fekkai came out with his MORE Hair Care System. The difference here is while Fekkai's product releases doses of niacin to your hair each day, it also tightens up the hair follicles to give hair the appearance of being fuller. In contrast, Amplify coats each hair to make it look thicker and more voluminous. The other difference is that Amplify costs much less.
To read more about each of the five products (three new items and two reformulates faves), read more
- ThickLift Liquid Volumizer ($14.95) is a heat-activated complex that helps strengthen and thicken fine, thinning, limp hair.
- Full Body Texturizer ($14.95) is a non-aerosol texturizing product that adds density, thickness, body and volume to the hair.
- Color XL Conditioner ($13.95) is a weightless conditioner that helps create volume and shine. It's safe for color and chemically treated hair.
- Foam Volumizer ($14.95) is an existing product that has been reformulated to provide hair with volume and hold.
- Hairspray ($14.95) is a fine-mist hairspray that offers strong hold to hair. This is great for creating lots of full-bodied styles. It prevents hair from getting static-y, it shields hair from humidity and it leaves a hair looking healthy and shiny.

















CAFe'NOIR
L'Wren Scott
Shudoo
Definatly not a bad price!!!
1I should really try this stuff out
because of the "coating" though, will this make fine hair feel/look greasy after a day?
2Matrix is good stuff!
and reasonable price as well!
3I've used Amplify for a while and I like it for the volumizing, but it dries out my hair, especially right in the front along my part which has lead to a lot of flies aways and breakage.
On weekends, I've beeing doing a deep conditioner to try and fix this. Lately, I've only been using the Amplify for special nights out and not everyday and I've gone back to sleek.look for normal days with a little Bumble hair powder on my roots (keeps it from getting greasy and keeps my volume all day).
4I might have to try this!
5I've used it and it does work and smells nice too.
6eeek! The last thing my hair needs is more volume! Ha Ha! Sounds like a great product for those with fine hair, though.
7I have baby-fine hair, I should try this!!
8I can't use this stuff because I'll have big ole clown hair if I use volumizing stuff. It's too bad though, cause I love how it smells.
9I have to try this!!!
10I love this stuff. I've been using the Amplify Color XL Shampoo and Conditioner for a few months now and I love it. Once a week or so, I use the Bumble & Bumble Sunday shampoo and then sometimes use a deep conditioner. I LOVE the way the Amplify smells. Soooo good.
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