After some earlier hints, it's official: Anne Hathaway is the new face of Lancôme. Make that "brand ambassador," which is a fancy way of saying that she's, well, the brand's spokesperson.
Anne hasn't made a statement yet, but Lancôme president Odile Roujol said, "Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008."
So what does this mean? More likely than not, you'll see a lot of ad campaigns and commercials featuring Anne—and if her fans are lucky, she'll do some in-store meet-and-greets. I think she's a good fit. What about you?
Victoria Couture
Alexander Wang
Repetto
Read about this earlier.
1I don't like her...she looks like she'd be a snobby prude
2love her. she has a unique beauty. good choice
3She's beautiful for sure but I can't see her being the face of a new fragrance. She does not equal other spokesperson of Lancôme as Uma Thurman, Juliette Binoche or Kate Winslet.
4She is gorgeous! I am looking forward to seeing the campaign
5I think it's a nice fit!
6I love her, she's one of my favorites. I agree that she a unique beauty.
7I love her skin. The rest of her face is not my favorite, but I think it is great she is representing non-orange skin.
8i love her! i think she is a good representative for the youth market that lancome is trying to capture
9OoOOoooh that is nice to hear! I really think she is a very pretty girl. I like that she has not turned like some "actresses"
10I definitely think that she's got the class and beauty to pull it off well.
11definitely a great fit. with that skin, and her always classic makeup...its perfect.
12Umm. Why?
13good for her!
14i like lancome and anne hathaway, i think we're around the same age, so i look forward to seeing the upcoming campaigns with her.
15I think she's a good fit - she's pretty and always looks classic, so she definitely will represent Lancome well. Though I must say, I really don't like her hair short like that. Hopefully she grows it out.
16I really like her, and I think she'll be a great fit for Lancome. I'm excited to see her ads.
17Yay, I always she had a classic beauty about her. She looks most beautiful when she has next to no makeup on, and the natural look is very "Lancomeish." I hope the ads are as cool as the Coco Mademoiselle Chanel ones with Keira Knightley!
18I think she is a classic beauty and a good fit for Lancome.
19love her. you seen devil wears prada? YOU SHOULD
20but she chopped off all her hair... why??
i love all her movies...but she's not someone i would look to as a spokesperson.
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