I agree, this disturbs me.

That is disgusting! I think i styarted trimming down there when iw as liek 14 and then went totally clean when i was liek 15-16! Under 13 seems so young!

thts disturbing...preteens?! kiddin me?

Ick. It's not necessary at any age - it's just a choice you make or don't - but it's certainly not even a good idea at 13 (or younger!), when, by all rights, your opinion should be that boys have cooties. Not that you want to impress them by removing all your pubic hair. Jeez. Just... wrong.

That is so awful, I don't even know what to say.

this is disgusting!

"...it seems like our culture is sexualizing girls at younger and younger ages."

Technically, I think this qualifies as *de*sexualizing girls at younger and younger ages.

Poor things. We deal with not wanting to grow old. They will get to deal with not wanting to grow older than the age of 10. That'll mess ya up.

This so sad.

disgusting.

Sick, but not surprising. I didn't want wax on my hoo-hah when I was 13. Jeez.

this is horrid and that paragraph about men liking childlike things is even more disturbing!!!!!

Absolutely bizarre! I didn't even know what a Brazilian was until I was 20!

"Childlike appeal"? EW.
It's a choice for everyone, not a neccessity, especially not for preteens.

This is disturbing and upsetting to me.

It's sad but true. Women are being sexualized younger and younger. Even in the comments there is a wide range of "I didn't know about that until I was __" Girls are also getting their periods earlier and earlier. I don't think anyone under 16-18 should ever be considered "sexy" or try to be sexy. Sad!

this is absolutely disgusting. especially the childlike appeal. as IF all men are pediphiles!!!! i don't think so. i don't even think that men that like the brazilian like it for that reason. either way, its a personal opinion. but certainly, at 13 there should be no pressure to have one.

this makes me nauseous. when i was 13, nobody wanted to wear a bra, and we kept our periods a secret -- children are growing up waaaaaay too fast nowadays.

Childlike appeal? To men?

Yes, it's called pedophilia and considering the age this site's speaking too, that is the last thing you need - to encourage those freaks by giving them more ammo.

Sickening.

I didn't know what a Brazilian was until I was about 24. lol I remember being in high school and hearing some girls talking about shaving their pubic hair into shapes. I was like, "What? You can do that?" lol And it wasn't that I was sheltered. Being sexy just wasn't something that entered my mind at that age.

Gross! I think they changed their Web site, though. The statement has changed to, "So we does it appeal. Nobody really likes hair in their private regions and this removes it."

I don't know what "so we does it appeal" means, though.

The original statements are just sick.

thats so freaky. men are curious about it....

Child like appeal??? THEY ARE CHILDREN!

I actually understand the Nair Pretty, I was very embarrassed of my bikini line in Freshmen swim (I was 13). But this crosses a line...

Yeah, they changed the website. Still, though, who thinks that it's a good idea to tell girls to worry about their pubes? Sheesh. Like pre-puberty isn't anxious enough, you know?

This is really disturbing. It makes me ill to think of someone telling my little niece that she should wax down there.

"men"?? I find it disturbing that the site talks about 'men' in that context, aren't 'men' a good 5-10 yrs older than the girls the site is targeting?

That is sick! I didn't even know about shaving and trimming down there till I was in 12th grade!! Sex was not even on my mind that young! Instead I was thinking about playing kickball with my friends outside! And any man who like that child-like appeal of women being totally hairless is a pedophile! Women have hair a for reason and thats what makes us women. It sickens me how society wants us to act like little girls in the bedroom by being hairless and dres submissive but thats another topic. Shame on the worls for taking away child-like innocence!

That had to be written by a man. That's all I can figure. The same guy who put "have a happy period" on Always pads wrote that article. sickening really.

This is completely disturbing!!!! Not only are they trying to get young girls to think about things that really should not be in their realm of contemplation for another 8 to 10 years (at least - like some of the above posters, i did not know what a Brazilian was until i was in my mid 20s), but they are lying to these young girls!!! First, only pedophiles - not men - are attracted to children or 'childlike' appearances, and second, waxing especially Brazilians hurt !!! What's next telling 9 yr-olds to laser their hair the second one appears and start binding their chest now so they can keep their 'childlike' appeal forever??? This whole thing is so disgusting - yuck!!!!!!!!!!!!!!!!! BTW? did i understand correctly? this was an actual article posted on a girls' website? - is there no such thing as journalistic integrity?? What kind of people would actually write this article and then post it??? I guess, this is another warning for parents to monitor their children's web browsing.

Okay, here's another very disturbing tidbit - i just went on to the web-site and it seems they have two sites, the "girl' one and another "*femail" one (obviously, the 'girl' is meant for youth and 'femail' is meant for women).

Here's what's even more disturbing the "femail" also has a story on waxing, but more detailed and references the excruciating pain!!!! Actually the title is different too the 'girl' title is "Waxing why we do it", while the 'femail' article is "A cult of pain has swept the Western World over the last few years. It's led by women in white coats waving hot spatulas of wax unsettlingly close to those bits your mother might not have told you about."

Also, at the start of the "femail' article there is a joking disclaimer to remove mascara before reading b/c the contents may cause your eyes to water. And, when it describes the process (in great detail) it uses the phrasing "rrippp" instead of 'the wax is pulled off' as in the 'girl' version. Also, in the 'femail' article there is not one single reference to men liking it or it's appeal or nobody liking hair in their private regions!!!! It (the 'femail' site) only talks about how one of the waxers feels sexy after a BW and dirty when she has not had one - and that gay men have been getting full body waxes forever!!!!!!!!!!

This is all very, very, very, extremely disturbing!!!!!

*female is spelled femail on their site

This IS sick! I'm glad my daughter is grown, but I'm deeply, deeply concerned for other young girls.
As far as "men" liking it: my current lover begged me to stop waxing. And yes, I did! Lower maintenance and he is VERY happy.

I think the editor should have been fired for approving that article. 'Childlike?'....never has that adjective even crossed my mind when I think about waxing....a=not even as an adult woman!!

The LAST thing I was thinking of at 12 years of age was brazilian waxes...more like "Why do I get a pimple on my chin on picture day every year!?"

Is society sexualising young girls? Or are they too busy making profits to even care that more and more of their young readers turn up pregnant...and articles like just may contribute even slightly to the epidemic.

Oh P.S. - sorry leahlarocco, unfortunately it was written by a woman!!!!! I too was hopping it was a man, but once again it seems it's women who are our on worse enemies Although your post did give me a much needed laugh - So, thank you for that!!!

I am truly floored and disgusted by this.

I'm not entirely sure what age that site is catering to, because there is the whole bridal section on it as well... including articles on pre-wedding botox and black lace and bridal lingerie. Not really for the 13-14 years olds. Can't forget the picture of the guy in just married boxer briefs, what every teen girl dreams of, right?

Disgusting! Especially the one-sided view of the "facts" presented about what "all men" prefer and "all women" like. Ew.

Alright look- The first time I read this, I was also appalled. but I went to the website and it's NOT that bad! It just facts about questions girls might have about that area, I didn't read anything that says it's promoting them to get a wax. I think If a girl doesn't like her hair she has the right to educate herself and find out what she can do about it. Sometimes it's hard for girls to ask their mother about things, so they should be able to turn to a website like that.

Childlike appeal? WTH? Are they promoting preteen sex by suggesting that MEN like that? What preteen girl needs to be thinking about grooming? Most preteens are just entering puberty and are trying to understand that they will be menstruating soon and will be developing... sexual appeal and seeming childlike to sick men out there, not to mention teen boys shouldn't even be an issue.

THIS is exactly why my kids wont have a computer in their rooms and they will onlt be able to use one if I'm around. SHEESH.

OOOPS, I meant to add the word NOT as in: NOT sexual appeal and seeming childlike to sick men out there, not to mention teen boys shouldn't even be an issue.

Angry typing makes for typos.

That is disgusting. If I had a daughter in Australia, I would be PISSED. Hell, I'm in the US and don't have a daughter and I'm pissed! A disgusting perv must have written that!

Yeah, the original statement is pretty bad. I think that informing girls about what it is, is fine, and certainly the statement about modeling is true - it says that if you plan on modeling you should get used to the Brazilian - but to say that "no one" likes hair down there is just INCORRECT, and to say that men are fascinated by hairless genital areas is inappropriate and a narrow view.

I USED to do Brazilians, and I stopped because my fiance would RATHER I didn't. He said he likes WOMEN, not girls.

Everyone likes to be "neat", and I would have no problem taking my 13 year old daughter to get a BIKINI LINE wax if she already had pubic hair was going to be in public in a bathing suit. I wouldn't have a problem taking my TEN year old daughter for the same reasons if she was self-conscious about it.

But there is no reason, ANY reason, that ANY woman should feel self-conscious about having hair on HER LABIA. It's RIDICULOUS.

I have a friend from Russia, and she went home to visit her family, and they were at a beach, and she was all waxed and shaved and hairless all over, with a bathing cap on, so her bleached hair wouldn't get even more damaged, and all the people wanted to know if SHE HAD CANCER and if that was why she didn't have any body hair.

OK?!?!??!?!?!??!

It's sick to tell young girls that they should be ashamed of their sexual maturity. Shame on these people. Of course there ARE men that feel that way - and they should get strapped down and forcibly bikini waxed themselves (because the hair in the anal cleft is included in the waxing process) until they recover from that sick and shameless attitude - sort of like electro-shock therapy - only butt-crack waxing therapy.

Ladies this is not disgusting and neither is the idea about sex although as concerned parents there is likely to be a sexual association. This is disturbing to me and as a man I would like to share why that is.
The level that to me is the most troubling is that as many women - from what ever age it is that one "starts trimming down there..." ( one young lady says she was 14 ) and finishes by stating that she was completely clean down there "liek 15 or 16..." From a males point of view, I do not fathom how one can even CONSIDER the practice of removing their pubic hair by any means! While I was in school, topics such as "why is there air?" "why is grass green and why is hair good for?" were part and parcel of Biology or Physical Science classes. The responses I received as a young man were that hair acted as a lubricant and shield in the prevention from chaffing from ones rubbing skin against skin or skin against clothing - say armpits. Also that hair on certain parts of the human body provided a platform from which pheromones could be deposited and sensed. Obviously hair on ones head and arms provided some shield from the sun and eyelashes and eyebrows functioned as filaments to filter out bright light (sun.) Aesthetically, pubic hair frames the pubes much like a woman's hair frames her face - the full, thick, untrimmed, nest of hair is to me a woman's glory and visually a very beautiful sight to behold. Certainly, the statement that "men are curious" about a shaven baldy Mons is a complete fallacy - a total lie! There is not one ounce of truth that men like that in any way and in fact it might be that boys enjoy that but a man - a manly man most certainly does not. Its nonsense!
Truthfully, if I may say, the idea of removing or shaving to me is a marketing gimmick of the worst proportions. I am an Army Officer and when I report to duty, I best be clean shaven - for as a college professor of Art, I wear a beard -- I cant stand shaving!! With a very thick beard, I undergo a painful process that takes me two days and I cant imagine even the thought of having to shave my pubes.
One must reach a stage in their lives where advertising and marketing does not affect ones thinking because young ladies; I have been married once, since then on many,many, many dates and have enjoyed several fine relationships and this shaven crotch thing; and please pardon me as I mean no harm; is absolutely the ugliest most unattractive fashion statement that I have stumbled on to. To be honest, I am instantly turned off at the sight of a shaven pubic area - it leaves me really sad. Sad at the fact that a woman could not resist advertising or trend and follow her own intuition and human instinct. I love a woman's mind and this shaven crotch fashion speaks to me of a mind that just cannot think for itself.

eww

as a boy this is very disturbing and most guys when i was at school were talking about who one the world cup not girls parts being shaven. Most guy like hair there and do NOT like it shaven

The first thing I'm going to say is that you all are idiotic. It's 2009 we are not in the 80's anymore people. I am a 27yr old man and don't agree or disagree with the article. I don't agree with preteen girls shaving thier vagina's shortly after they just started growing hair. But I do agree with what one person said and I can imagine it's not easy asking your mom about shaving being a girl. After saying that as I said before it's 2009 and from my own experiance not to many people (men and woman) like genital hair anymore. So for all of you saying "no man likes a shaved vagina" that is just ignorance. Everyone needs to ask thier partner if they would prefer them hairless and I garuentee at least 50% say they would like it better if the other was shaved. We don't need hair on our bodies anymore. We aren't cavemen and cavewoman. We don't need to keep warm anymore hence why cloths were made. Stop looking at the bare facts "oh it's so wrong that young girls want to shave" look at the big picture. It's thier choice so get over it and accept it.

wheres that website i'll track down the *sshole responsible for all of this !!!!