You may have remembered the earlier perfume by Chloé called Chloé, but the company joined forces with Michel Almairac (the creator of Farenheit for Dior, Gucci Rush and Kiton) to create a new version of the discontinued fragrance. The redesigned bottle has similar lines to the hugely successful Heloise bag.
The floral scent has a rose base, with notes of peony, lychee, freesia, magnolia, and lily of the valley. Amber and cedar wood might temper those florals, but that's a lot of competing floral scents. An early review gives Chloé a big thumbs down, describing it as an "an uninteresting, clichéd floral that smells like a perfume masquerading as a fabric softener." Yikes.
You can smell for yourself in February, when Chloé ($110) lands in Saks Fifth Avenue. I'm interested in smelling this solely because I like the bags, shoes and clothes—so I'm hoping it's not as awful as it sounds. Are you excited about Chloé? (And Harry Potter fans, check out who's in the ads!)

















Napapijri
Y-3
Bunny Hug
who is it??
1It's Clemence Poesy, who plays Fleur Delacorte!
2Not that interested if it smells like fabric softener!
3ohh~~~ thank you bella~~ i got it now!! ^^
4Sure thing. I didn't know it was her at first, either... she just looked really familiar.
5I've always been too embarassed to ask, so I'm going to ask now:
Is this Chloe done by Chloe Sevigny from Big Love?
6I don't like floral scents, especially not "clichéd... fabric softener" floral scents, so I'm afraid not even Fleur can get me to spend that much on an icky scent!
7Meh.
8i thought it was emma watson, how stupid of febe!! well, then i better break out the piggy bank and see what i have...
side note: i'm not gonna buy it.
9I am pretty sure I already smell like fabric softener so why would I spend $110 to smell like I already do. I think it's highly unoriginal to name your perfume after your company, come up with a name for it.
10britt-no chloe is the name of a major fashion house but chloe sevigny is in one of the ads!
11I still use the discontinued Chloe by Chloe scent. Its great, though tricky to find. It also sounds like the opposite of this overly floral mess.
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