You may have remembered the earlier perfume by Chloé [1] called Chloé, but the company joined forces with Michel Almairac (the creator of Farenheit for Dior, Gucci Rush and Kiton) to create a new version of the discontinued fragrance. The redesigned bottle has similar lines to the hugely successful Heloise bag.
The floral scent has a rose base, with notes of peony, lychee, freesia, magnolia, and lily of the valley. Amber and cedar wood might temper those florals, but that's a lot of competing floral scents. An early review [2] gives Chloé a big thumbs down, describing it as an "an uninteresting, clichéd floral that smells like a perfume masquerading as a fabric softener." Yikes.
You can smell for yourself in February, when Chloé ($110) lands in Saks Fifth Avenue. I'm interested in smelling this solely because I like the bags, shoes and clothes—so I'm hoping it's not as awful as it sounds. Are you excited about Chloé? (And Harry Potter fans, check out who's in the ads!)
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