Yay, The Balm has just launched a mascara called Two-Timer ($19). I'm so happy to finally share this with you because I've been harboring this dirty little secret since my interview with CEO Marissa Shipman in May. And lucky for me, during a recent visit to The Balm offices, I was given the chance to test it out. Here's the scoop:
What makes this mascara stand apart from the crowd is that it's actually designed to be used within the three-to-six month life-span of a mascara. And although it has two sides to it, what you're actually getting is the same formula in two mini tubes with two different types wands to create two distinct looks. The coolest part of all is that if you prefer one brush over the other, just flip them and you've got a whole new tube!
The left brush (aka Marcus Lashalot) has a twisted spiral shape with a dip in the center to collect extra product and create voluminous and vixen-like lashes. The right brush (aka Johnny Finetune) is made from a flexible brush with thin bristles to define, separate and lengthen lashes. I like to think of it as Johnny by day and Marcus by night — oh, we girls can be so bad!
Flexfit
Tomster
Rocha.John Rocha
i love love love her hair!
1This looks really cool - and is a really good idea, I think: it eliminates the need to buy two separate mascaras for day and night, and it means that you can have the same formula for those mascaras
2Love mascara and luckily I have decent length lashes. And I love it that colored mascara is back. I used to use in the high school - back in the late 70's.
3This is really cool and I hope it delivers what it claims.
4Seems interesting.
5Good idea, but I'm very loyal to my Clinique High Definition mascara. And I also love Great Lash.
I probably won't try this.
6LOVing The Balm products. I wouldn't leave the house without time balm concealer... so I'll be trying this for sure
7This sounds really cool, but I will probably wait for some reviews before I get it for myself.
8Sounds nifty...
9This seems like a cool product with a "gimmick" that I actually think is useful!
10Sounds really neat! I'd like to try it. So, are the two separate tubes really small? See, that's my problem...I always have a lot of mascara left in the tube after 6 months so I feel guilty about throwing it out.
11If we wore colored mascara back in the 70s are we too old to wear it now??? I have a hard time figuring out this "age appropriate" stuff! In my head I'm still in the 70s!!! LOL
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