It seems that each season, Kiehl's takes on a new cause — the environment in Spring, AIDS research in Summer, childhood hunger for the holidays. The brand's latest project is with musician Alicia Keys [2]'s charity Keep a Child Alive [3]. For a limited time, you can buy the specially stamped Midnight Recovery Concentrate [4] ($46), and 100 percent of the net profits (up to $200,000) will go to the organization. Keep a Child Alive has been providing HIV treatment to kids for a decade. Just one bottle of this antiaging treatment gives one month of care to a youth. Why don't you listen to what the bottle says and "join our movement"?