Anne Hathaway in Lancome Magnifique Perfume Ad/Commercial

Anne Hathaway's "Magnifique" New Role: Chic or Cheesy?

August 21, 2008

Wouldn't it be nice to wear a gorgeous dress and have a foxy Frenchman follow you? Lucky Anne Hathaway gets paid to do it! She stars in the ad campaign for Magnifique, the newest fragrance from Lancôme. It's a woodsy floral (with some unusual ingredients). Here's Anne looking as French as possible while the Brand New Heavies provide the backing tune. I still say the tagline is corny, and Fab thinks the hand-smooching is silly — but wearing a beautiful gown in the world's most beautiful city? Chic as can be. What's your take?

21 Comments

AlexC730 4 years 39 weeks

yuck! that music grates on my ears

OliviaJin 4 years 39 weeks

Wow, "cheesy" doesn't even begin to cover the melted mess of that commercial. And the music! And they PAY advertising people to come up with this crap?

CoCo Kelly 4 years 39 weeks

This was a little disappointing. I'm a B.A. for Lancome and they showed us a different commercial that literally gave me chills. Magnifique is an interesting fragrance. Its interesting to know that it was made by the same perfumer that created such greats like Dolce and Gabbana Light Blue and Clinique Happy, both very successful perfumes. As for Anne, she's the definition of worldly class.

brutalcupcake 4 years 39 weeks

lamelamelame.

brutalcupcake 4 years 39 weeks

lamelamelame.

sfprgirl 4 years 39 weeks

The music makes it super cheesy. I think it would be so much better without it. She looks beautiful as always.

sfprgirl 4 years 39 weeks

The music makes it super cheesy.I think it would be so much better without it.She looks beautiful as always.

robinesque 4 years 39 weeks

Looks like those "Charlie" and "Enjolie" commercials of yesteryear! DEFINITELY, cheesy!

ModernGraceKelly 4 years 39 weeks

Hmm, I smelled this perfume and it reminds me too much of their other perfumes. It smells like a Lancome scent. Alot like Tresor. I don't care about commercials, but at least they picked someone less known.

oxykisses 4 years 39 weeks

ehh idk. i think its a little of both!

unnamedafterher 4 years 39 weeks

she looks fabulous and this add makes me happy.... so i say chic.

soapbox 4 years 39 weeks

I adore Anne, but I don't really like the acting here. Maybe it's the cheesy music and voice at the end.

gobaregored 4 years 39 weeks

agree with austerity. anne looks gorgeous in the photos for the perfume but there seems to be a clash between the "girl next door" and "uber luxury" celebrities that lancome is used to using.

TheEnchantedOne 4 years 39 weeks

Anne's so pretty there. Didn't like the music though, it doesn't go well with what's going on.

luminousfae 4 years 39 weeks

You ARE unique....just like everybody else :)

foreverfashion 4 years 39 weeks

I absolutely adore Anne as an actress, but sorry what was Lancome thinking? It was cheesy.

ChristinaMUFE 4 years 39 weeks

Can they kill the talking and add simple music. Flash the text at the end. Anne in Paris has me thinking Devil Wears Prada. This is not a groundbreaking commercial though.