Aveeno Active Naturals Continuous Radiance Moisturizing Lotion ($11.19) came out a couple of months ago, and I finally got around to trying it over the weekend. What attracted me to the product was the cool little device on the top, which allows you to customize your self-tanning color. Also, it has a gradual color-enhancer feature so that you build your tan up over a couple of days, as opposed to applying one deep shot of unnatural looking color.
I find a lot of self-tanners to be either sticky feeling or very drying on my skin, but that wasn't the case with this lotion. Made from soy and chicory extract, Aveeno Continuous Radiance was far more moisturizing than most other products I've tried. For the other pros and cons, read more