Beauty Byte: Marc Jacobs Launching Daisy Fragrance


It's no secret that FabSugar loves Marc Jacobs, as do millions of other young fashionistas. I'm also a fan, particularly of Jacobs' Splash fragrance line. Now, Women's Wear Daily tells us that Jacobs' next scent, called Daisy, will be released in August. Very smartly, Jacobs is using the sunny scent to go after younger customers. According to the article:

“We wanted to do something that had a youthful, fresh spirit,” Jacobs said of his scent, aptly called Daisy Marc Jacobs. Speaking during an exclusive phone interview Wednesday afternoon, he said, “Daisy is more youthful, while my gardenia and jasmine scents [Marc Jacobs for women and Blush Marc Jacobs, respectively] are more singular and definitely more ‘designer’ scents. I don’t want to say they’re older, but they’re more sophisticated.”

The floral fragrance will have top notes of strawberry, violet leaves, and ruby-red grapefruit, plus gardenia, jasmine, and other accents. Daisy will also get a wider distribution than Jacobs' other, more mature fragrances, and it will be offered exclusively by Bloomingdale's in the first month. To top it all off, the bottle will have three plastic daisies adorning the cap. I can't wait to pop open a bottle.

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