I second that... six years old is just too early for makeup. Lip Smackers rocked my world! I still remember my favorite: Bubblegum flavor with sparkles!

Holy crap! If that picture is what they plan on using to market makeup to 6 years old, then they are seriously wrong! Honestly, I'm 28 married, and I went on a trip with my parents recently (without my husband), and my dad really said to me, "You have on too much makeup." And he was right.

Thats a scary indication of what the line would look like.

Also, a partnership with Mattel might send the wrong message to young girls. I think its unhealthy.

It's not too surprising though, since every time I'm in Sephora these little girls are actually buying stuff. They've skipped the drug stores and gone to a store that I can barely afford!

I'm picturing a lot of pink, blue, and huge pieces of glitter. Hopefully it's meant to be for playing dress up, and not actually leaving the house with it.

Eh I don't see what the big deal is. Makeup marketed towards young girls has been going on for a long time.

I don't see a problem with a girl getting lipgloss and eyeshadow to play dress up with.

I don't think this sends a good message, so I hope parents are responsible enough to not allow their 6-year-old children to smother themselves with makeup.

I'm with colormesticky on that one - I know my little sister has been playing around with my makeup since she was about 4, but it really is just for dress-up or similar things. She never leaves the house with it on.

That picture is from MAC's Barbie line, not the new one.

yeah, they lost me with that, I was thinking like for tween and above like little lip glossy kind of things.

btw, I used to love the lip smackers when i was little too.

Not kosher. anything other than lipgloss or some little sparkly thing is not ok for anything less than a junior high kid.

it's bad ethics to market to children, but unfortunately it happens and the law actually let these companies do it. The parents/law makers have to act together to bring it to a stop and ppl just don't bother with it.

bonne bell is very kid friendly. it highly doubt they will do anything that is morally wrong re:barbie. they'll probably keep on doing the same thing just put a barbie label on it. a la "dr. pepper lip balm" i thought it tasted like cherry rootbeer. on another note, that model is gorgeous.

Girls are already growing up too fast, they don't need a make-up line to encourage them.

not cool. It's not good for young girls to wear makeup. IS it going to look like barbie's makeup ? Thats insane!

I don't like that idea of makeup for girls...there are reasons why mothers don't allow kids to put makeup on when going to school etc, its spoiling them...

I don't think it's such a good idea to promote makeup for younger girls. I recently went to my little cousin's 7th birthday and she got all this makeup from her friends. I was a little shocked that I actually blurted out, "Aren't you too young for that Amanda?" And I swear she and all her friends looked at me like I was from Mars...and I still think she's too young. Confidence can't be bought at a makeup counter.

I STILL wear lip smackers! And I loved MAC's collection.
I agree with everyone- it doesn't seem right to market to young girls. They're so impressionable and they shouldn't be taught that they need make up, especially at such an early age.

6 just seems way too young. I don't remember trying to get away with wearing makeup until like 7th or 8th grade, which would've been 12 or 13. I think 6-9 is way too early for makeup.

Lipglosses are fun and harmless, but I'm having visions of little JonBenets taking over the mall.

That's so wrong-- kids that young shouldn't be wearing anything but flavored chapstick.

I think marketing make up to young girls is wrong. It sells a bad body image. But LipSmackers are completely appropriate IMHO. I started using them when I was 9 or 10 and I still use them today!

There are a trillion play makeup sets already on the market for little girls this age. Unless they're planning on marketing with the idea that little girls should wear makeup everyday, and NOT marketing a play/dress up set, then I don't really see the problem.

An entire make up line for 6-9 yr olds? Thats just so wrong IMO.

I remember the Barbie play makeup sets from my own childhood. Some of my friends had them and we'd make terrible messes playing with the stuff at parties. As long as that's all it is (and I didn't see any details to indicate it wasn't), I don't see the harm.

I don't like that. Of course, one thing is to play with it at home but such a line could easily get out of hand. If girls want to play they shouln't have their own products, maybe something cheap that their mother bought and that she keeps? Between Bratz dolls and this...

And i thought Bratz dolls were bad...

let the girls be girls

I have mixed feelings on this one. It's okay for little girls to play dress up and experiment with makeup, but it's up to their parents to keep it under control. and I have a very strong opinion about one thing. If you dress your 6 year old like she's 18, she can become a target for dirty old men. young girls aren't supposed to look foxy!

i don't see a problem with this at all. *shrugs* i played with my mom's makeup when i was little until she finally bought me some wet and wild (does anyone remember that stuff?) it was just for dress up/playtime. i think that this makeup is intended for when girls want to be princesses.
it's up to the parents to say 'this is just for dress-up' and not let them wear it everyday/on a regular basis.

What do I think? I think this has been a long time coming. Marketing cosmetics to tweens and younger has been going on for years. A search of EBSCO brings up articles from 2003 talking about tweens and cosmetics, and USA Today recently ran an article about this very topic. If you search their archive, the article is called, "As kids get savvy, marketers move down the age scale." In a nutshell, by they time they hit 12 or 13 teens/tweens don't want brands specifically marketed to them. They want "adult" brands that they've seen their moms and older sisters use for years: MAC, Stila, Tarte, Urban Decay, etc. Even Hard Candy isn't as popular with teens as it used to be. Is this "right" to do? I don't know. Every response will vary. And I could go on for this for a lot longer than this comment would allow!

On a personal note, I've been wearing makeup since I was ten; I come from generations of beauty junkies and Mom Blonde helped me pick out soft colors and apply them properly. I know the plural of "anecdote" is not "evidence," though, and there are many ten-year-olds who aren't ready to handle the privilege or the responsibility of wearing anything other than strawberry LipSmacker.

This is really sad to me...I feel like kids aren't kids anymore. I didn't wear makeup until well into high school, and even then it wasn't very much. I look at my nieces and it scares me a little how fast they are growing up.
On a side note,blueberry lipsmackers was/is my fave flavor!!!

I had makeup when I was a kid, it was called 'Tinkerbell' and I loved it! (The nailpolish just peeled of tho) But it was all pinks and super-fun, I felt grown up.
I guess it depends on how they market this as to whether it's evil, or fun. Would hate to think there'll be peer-pressure to tweeze and conceal at 7.

Nobody else remembers Tinkerbell cosmetics? They were sold at department stores when I was a kid in the late 70's/early 80's, when I was just the same target age group as the Bonne Bell stuff. I see this as nothing new.

Ok, call me old fashioned but I do not believe in letting young girls wear makeup and look all grown up too soon. Also, with as many pedophiles as there are out there ... why should we be packaging up our kids for those freaks? No matter what my 7 year old step-daughter's mother lets her do at home, at MY house, she will not wear that crap.

Mixed feelings about this... Little kids shouldn't try to grow
up too early, but I started wearing makeup in fourth grade and
am not a terrible person because of it.

I think this is fine if it's for playing let's pretend, but not to wear in real life in the street. I mean, for crying in Manhattan, what female human HASN'T played dress-up as a child? I think if little girls are going to play dress-up, they should have their own cosmetics and beauty enhancers (formulated especially for young skin) rather than getting all up in Mommy's stuff and messing it up

1st of all, no child gona get their face 2 look like dat...EVER......dey will try, which i tink is healthy 4 young girls seein that they r girls n its all part of growin up; i dont c y evrybdy has a problem with this i am 17 n i wish i had a make up time, its fun, it wud hv saved me the trouble of hvin 2 play aroun wit it nw.......dat make up is gorgeous, evry young girl shud b allowed 2 feel beautiful so i say yayy 4 da make up.....all parents need 2 do is giv their kids a time band on wen dey can use the make up; like once a mth or evry wkend....no prob!