Beauty Byte: NewBeauty Believes Samples Sell

If you're a product sample junkie, then you'll be a sucker for the latest in super-sized swag. As opposed to tiny samples in magazines, NewBeauty is offering subscription-only mailings of TestTube™ sized samples in conjunction with retailers and cosmetics companies.

Although they aren't totally free, for just $25 you get an estimated net worth of $200 in samples along with a brochure that details the benefits of the products and how to use them. Participants include: Lancôme, Jane Iridale, Purpose, Skingenic, CaliDerma, Babor, GoSmile, ROC, SuperSmile and Bioelements. This program was founded in the fall and has already generated 11,000 subscribers within two issues of the magazine.

To read more about NewBeauty, read more

Adam Sandow, chief executive officer of Sandow Media, which publishes NewBeauty said,

"We were sitting with an advertiser, and were told, 'We love NewBeauty, but we need to come up with another way to quantify how many people are responding to this ad.' That's when we came up with the idea for the TestTube, which offers samples - some of which are full size - of beauty products, both mass market and prestige.

Four times a year, a new TestTube is sent to subscribers, along with a detailed survey. We're then able to go back to advertisers and say things like, 'Twenty-two percent of those who got your sample say that they'll buy this product,' and for those the users didn't like we can say, 'Well, here's why they don't like it.' It's phenomenal information for them."

Based on the success of the TestTube project from NewBeauty a new project called the BeautyBox will be available each quarter for retail outlets for $29.59. Soon you will be able to purchase the BeautyBox at Nordstrom and Barnes & Noble - and by the end of the year it is expected to enter additional retail and outlet stores. Looks like they are really onto something here...sign me up!

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