Beauty Byte: Pepsi's Aquafina Launching a Skincare Brand

Beauty Byte: Pepsi's Aquafina Launching a Skincare Brand


Earlier today, I told you about the new Jelly Belly Perfume, and now, Women's Wear Daily is reporting that Pepsi is getting into the beauty business, too. (I guess junk food just isn't as lucrative as it used to be.)

PepsiCo's Aquafina water has partnered with beauty company Added Extras to launch a skincare brand called Aquafina Advanced Hydration RX, which will be available in drugstores this August. Last year, Aquafina lent its name to a line of lip exfoliators made by Added Extras, but it's now expanding its reach considerably. For details on the line, read more



According to WWD:

Kaplan believes the success of the Aquafina line stretches beyond the brand name. Nine months in development, the 10 stockkeeping-unit collection includes cleansers, toners, masks, moisturizers, under-eye creams and wrinkle-release and hydrating sprays. Prices range from $4 to $20.

The key ingredients in these products are so-called QuSomes, which WWD describes as "microscopic balloons" that contain millions of water molecules. When one QuSome layer is absorbed, another emerges to hydrate the skin. Who knows if it really works, but I'm definitely intrigued to try the line, especially with prices like that.

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