Beauty Byte: Reese Enters the Bloomin' Fragrance Biz

Beauty Byte: Reese Enters the Bloomin' Fragrance Biz


When it comes to fragrance launches this year, Avon has had quite the star-studded journey. Since last June, the impressively affordable cosmetics brand has launched Christian Lacroix Noir, Courteney Cox-endorsed Spotlight, and Patrick Dempsey's Unscripted. And now, as a two-year Avon global ambassador, it's Reese Witherspoon's turn.

The new fragrance, dubbed In Bloom by Reese Witherspoon ($34 to $59), makes its official debut in November, and features top notes of Georgia peach, crisp greens, and tea leaves; middle notes of magnolias, star gardenia, and night-blooming jasmine; and base notes of cashmere woods, hypnotic florals, and amber wood crystals. Packaged in a rounded glass bottle with an elaborate flower atop, the Oscar-winning actress chose to monogram the champagne-toned box and limited-edition silver charmed bottle. "I monogram everything because I am Southern — it’s a compulsion," she quipped to WWD.

Find out the endearing inspiration behind the scent when you read more.

Inspiration behind the sensual, romantic scent came from Reese's Southern background and her 9-year-old daughter Ava's opinion. "I asked her which one smelled most like me." She also drew upon other family memories for insight. "Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I," she added. "I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting," said the fun-loving star. Are you excited about Reese's latest endeavor?

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